Publicis - Director - Brand Services (7-9 yrs)

About Publicis Groupe:

Publicis Groupe, founded in 1926, is the world's third largest communications group.

Known for its world-renowned creativity, best in class technology, digital and consulting expertise.

Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.

In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others.

Between the Brands and Practices there are 700+ clients and 100+ capabilities.

We are 5000+ employees across 9 offices.

Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology.

To do this, Publicis Groupe has reinvented from a Holding Company to a platform.

About ARCww:

ARCww is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers

while they are on the move.

The team is powered by data and tech-enabled insights to deliver execution at scale across the Groupe.

ARCww India, specializes in brand activation, experiential engagement, retail strategy & design and shopper marketing.

With a strong team our expertise lies in crafting ideas that move people to like, share, participate, advocate, and explore brands, thereby moving them to purchase.

ARCww is an effort to make our 'Power of One' offering even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go.

In India, ARCww has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few.

Most recently the team executed the launch of Airtel's 5G experience with the recreation of in-stadia experience of Kapil Dev's legendary 175 run innings from the 1983 Cricket World Cup with India's first live 5G powered hologram.

Job Description:

- The Account Director manages one or more client businesses or brands, and ensures team members are working together effectively and maximizing agency capabilities and resources to deliver outstanding work to clients and profitability to the agency.

- This person will lead strategic development of account(s), identifying new opportunities to grow account and agency billings, as well as build and maintain strong client relationships through delivery of expert counsel, understanding of the client's business, flawless execution, and achievement of client's objectives.

Job Responsibility:

- Integrated Marketing personnel with an indepth understanding of creating and delivering branded experiences.

- Extending experiential marketing expertise on behalf of Agency to client.

- Staying current with last-mile approach, trends; leverage to educate, inspire, and develop forward-thinking solutions.

- Deep client engagement.

- Build rapport and credibility with a range of clients based on trust and expert strategic counsel; create strong foundations for ongoing business building opportunities.

- Excellent understanding of logistics & operations is essential to deliver on client projects.

- Good network of vendor base across the country would aid in campaign roll out.

- Ensure delivery of consistent, efficient reliable agency support.

- Create opportunities to infiltrate & navigate the client organization with independence, adding value to the role of the agency.

- Quickly and effectively resolve client problems/concerns to ensure client satisfaction.

- World-Class strategic ,creative solutions and technology solutions.

- Develop expertise in the client's business, category, competitors, market trends; share information with internal team members.

- Lead development of marketing solutions to address client's challenges.

- Collaborate with Strategy and Creative to meet key client marketing objectives.

- Deliver on-going thought leadership and pro-active business solutions to client.

- Partner with cross-functional leaders across the agency and with leaders at partner-agencys to bring forward complete solutions.

- Guide client in evaluating effectiveness of marketing programs and determine next steps.

- Team leadership & financial health.

- Leading agency team to successfully meet client needs.

- Manage team of subordinates to deliver on agency best practices in account management.

- Lead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunities.

- Track budgets and manage revenue forecasting for assigned account(s) and oversee account(s) profitability.

- Agency Business Building.

- Identify and take responsibility for opportunities to meet/exceed revenue goals.

- Work amongst team/Agency to build skills and optimize ways of working.

- Contribute to achievement of Agency goals.

- Other duties as assigned by supervisor.

Competencies:

- Communication and experiential marketing (events and activations) expertise.

- Agency experience: 7-9+ years progressive, professional experience in related field.

- Experience leading, managing and mentoring teams and providing actionable constructive feedback.

- Highly agile, capable of adapting and quickly responding to evolving needs, based on experience.

- Able to manage through ambiguity when rules and process don't exist or apply.

- Proactive approach, demonstrated by bringing new ideas unprompted as well as troubleshooting to avoid future problems.

- Able to build productive relationships; Strong presentation skills; Strong communications skills