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I applied via Indeed and was interviewed in Aug 2024. There were 3 interview rounds.
Writing and speaking test(Versant test). Duration was for 1 hour.
I chose this work because of my passion for data analysis and problem-solving.
Passion for data analysis and problem-solving
Interest in working with data to derive insights
Enjoyment of analyzing trends and patterns
Desire to make data-driven decisions
Excitement for the challenges and opportunities in the field
The TAAG Analyst role involves analyzing data to provide insights and recommendations for improving business performance.
Analyze data to identify trends and patterns
Create reports and presentations to communicate findings
Collaborate with team members to develop strategies based on data analysis
I am looking for a competitive salary that reflects my skills and experience.
I am open to discussing salary based on the responsibilities and expectations of the role.
I have researched industry standards and salary ranges for similar positions.
I am looking for a fair and competitive compensation package that includes benefits and opportunities for growth.
I am confident in my abilities and believe that my contributions ...
I applied via Recruitment Consulltant and was interviewed in Oct 2024. There was 1 interview round.
Impression Share is the percentage of times your ads were shown out of the total available impressions in the market.
Impression Share helps in understanding how often your ads are being displayed compared to the total potential.
It is calculated by dividing the number of impressions your ad received by the total number of eligible impressions.
A high Impression Share indicates that your ads are being shown frequently, wh...
Avg CPC provides a more accurate representation of overall cost per click compared to normal CPC.
Avg CPC takes into account all clicks and their respective costs, providing a more comprehensive view of overall performance.
Normal CPC may not accurately reflect the true cost per click if there are outliers or irregularities in the data.
Using Avg CPC can help in making more informed decisions regarding budget allocation a...
Platform and excel questions
For a brand with X objective on Y ad platform, the campaign structure should be tailored to meet specific goals and target audience.
Identify the specific objective of the brand (e.g. increase brand awareness, drive website traffic, generate leads)
Define the target audience and segment them based on demographics, interests, behavior, etc.
Create ad groups based on different targeting criteria to reach the right audience ...
Publicis Global Delivery interview questions for popular designations
I applied via Naukri.com and was interviewed in Mar 2024. There was 1 interview round.
I applied via Recruitment Consulltant and was interviewed before Sep 2022. There were 4 interview rounds.
Google Ads auction is a process where advertisers bid on keywords to have their ads displayed on Google search results.
Advertisers bid on keywords relevant to their target audience
The ads that appear on Google search results are determined by a combination of bid amount and ad quality score
The winner of the auction gets their ad displayed in the ad space on Google search results
Different types of match types include exact match, phrase match, broad match, broad match modifier, and negative match.
Exact match: Ads are shown only when the search term matches exactly.
Phrase match: Ads are shown when the search term includes the exact phrase.
Broad match: Ads are shown for variations of the keyword, including synonyms and related searches.
Broad match modifier: Ads are shown for searches that includ...
Bid strategies are the approach or method used to determine how much to bid on advertising placements in order to achieve specific goals.
Bid strategies help advertisers optimize their ad spend and maximize their return on investment.
Common bid strategies include manual bidding, automated bidding, target cost-per-acquisition (CPA), target return on ad spend (ROAS), and maximize clicks.
Advertisers can choose bid strategi...
Types of targeting options include demographic, geographic, behavioral, and psychographic.
Demographic targeting focuses on factors such as age, gender, income, education, etc.
Geographic targeting targets specific locations or regions.
Behavioral targeting is based on user behavior such as browsing history, purchase history, etc.
Psychographic targeting focuses on personality traits, values, interests, etc.
Keyword research involves identifying popular search terms relevant to your content or business.
Start by brainstorming relevant topics and terms related to your content or business.
Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular search terms and their search volume.
Analyze competitor keywords to see what terms they are ranking for and consider incorporating those into your...
I applied via Naukri.com and was interviewed before Nov 2023. There was 1 interview round.
I am a dedicated and detail-oriented analyst with a strong background in data analysis and problem-solving.
I have a Bachelor's degree in Statistics and experience working with large datasets
I am proficient in statistical software such as R and Python
I have a proven track record of delivering actionable insights to drive business decisions
Display ads are online advertisements that appear on websites, apps, or social media platforms in various formats.
Display ads can include text, images, videos, or interactive elements
They are typically targeted based on user demographics, interests, or browsing behavior
Common types of display ads include banner ads, pop-up ads, and native ads
Display ads can be purchased on a cost-per-click (CPC) or cost-per-impression ...
I rate myself 8 out of 10 in Excel proficiency.
Proficient in creating complex formulas and functions
Skilled in data analysis and visualization using pivot tables and charts
Experienced in VLOOKUP, INDEX-MATCH, and conditional formatting
Familiar with macros and automation tasks
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Interview experience
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Associate Manager
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