Publicis Global Delivery Analyst Interview Questions, Process, and Tips

Q1. Speaking, listening and writing questions with American and British accent.
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Q1. What is google ads auction
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Google Ads auction is a process where advertisers bid on keywords to have their ads displayed on Google search results.
• Advertisers bid on keywords relevant to their target audience

• The ads that appear on Google search results are determined by a combination of bid amount and ad quality score

• The winner of the auction gets their ad displayed in the ad space on Google search results
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Q2. What are different types of match types?
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Different types of match types include exact match, phrase match, broad match, broad match modifier, and negative match.
• Exact match: Ads are shown only when the search term matches exactly.

• Phrase match: Ads are shown when the search term includes the exact phrase.

• Broad match: Ads are shown for variations of the keyword, including synonyms and related searches.

• Broad match modifier: Ads are shown for searches that includ...read more
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Q3. What are bid strategies?
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Bid strategies are the approach or method used to determine how much to bid on advertising placements in order to achieve specific goals.
• Bid strategies help advertisers optimize their ad spend and maximize their return on investment.

• Common bid strategies include manual bidding, automated bidding, target cost-per-acquisition (CPA), target return on ad spend (ROAS), and maximize clicks.

• Advertisers can choose bid strategi...read more
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Q4. What are types of targeting options?
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Types of targeting options include demographic, geographic, behavioral, and psychographic.
• Demographic targeting focuses on factors such as age, gender, income, education, etc.

• Geographic targeting targets specific locations or regions.

• Behavioral targeting is based on user behavior such as browsing history, purchase history, etc.

• Psychographic targeting focuses on personality traits, values, interests, etc.
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Q5. How to do a keyword research?
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Keyword research involves identifying popular search terms relevant to your content or business.
• Start by brainstorming relevant topics and terms related to your content or business.

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular search terms and their search volume.

• Analyze competitor keywords to see what terms they are ranking for and consider incorporating those into your...read more
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Q1. Tell me about yourself.
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Q2. Why do you want to join this company and how do you think you are a good candidate?
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Q3. What are your strengths and weaknesses?
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Q4. What projects have you worked on in past? Please explain them.
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Q1. General platform questions
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Platform and excel questions

Q1. Case study based questions
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Q2. Facebook campaign questions
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Q1. Google ad & Facebook Ad knowledge related
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Q2. Campaign structure for a brand with X objective on Y ad platform
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For a brand with X objective on Y ad platform, the campaign structure should be tailored to meet specific goals and target audience.
• Identify the specific objective of the brand (e.g. increase brand awareness, drive website traffic, generate leads)

• Define the target audience and segment them based on demographics, interests, behavior, etc.

• Create ad groups based on different targeting criteria to reach the right audience ...read more
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Q1. Regarding the job skills
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