PhonePe Senior Product Manager Interview Questions and Answers

Q1. Revolved around previous experience. what is your favourite product
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Q1. Previous experience
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Felt frustrated when you felt that you overpaid for a product, or that the company was simply extracting too much from the consumer in terms of price?
How does Starbucks sell coffee, that is worth only $19 -the worth of the commodity as indicated by the typical retail price for a kilo of coffee
beans, for $137 ?
Or how does Apple sell an iPhone, that costs it only round Rs. 6K to produce at a Foxconn factory in China, for a retail price of Rs. 1 Lakh+ in India?
Why do printers come cheap, but the replacement cartridges cost a bomb?
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Q1. Card payment workflow, tokenisation and its GTM.
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Q2. Affordability and brand emi GTM.
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Q1. Prioritisation framework
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Q2. Work done at previous org
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Managed cross-functional teams to launch new products and improve existing ones.
• Led the development and launch of a new mobile app, increasing user engagement by 30%

• Implemented new features on existing products based on user feedback and market research

• Collaborated with engineering, design, and marketing teams to ensure successful product launches
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Q1. What kind of culture do you see in your next job?
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I envision a collaborative and innovative culture that values diversity and encourages continuous learning and growth.
• Collaborative work environment where team members support each other and work towards common goals

• Innovative culture that encourages creativity and thinking outside the box

• Diverse and inclusive culture that values different perspectives and backgrounds

• Emphasis on continuous learning and development oppo...read more
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Q2. Walk me through a project that you led.
Ans. 
Led a project to launch a new mobile app for a retail company.
• Researched market trends and customer needs to identify key features for the app

• Collaborated with cross-functional teams including design, engineering, and marketing

• Managed project timeline and budget to ensure successful launch

• Analyzed user feedback and data to make continuous improvements post-launch
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Q1. They asked about theoretical stuff like how do you prioritize asks from different stakeholders? Do you actually use this approach in real life work?
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Q1. Why paytm? What do you like about the Paytm App?
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Q2. What is your favourite Product? Fetch 3 improvement areas and prepare a quarterly roadmap to solve those.
Ans. 
My favorite product is the iPhone. Improvement areas: battery life, camera quality, and Siri functionality.
• Battery life can be improved by optimizing software and hardware components.

• Camera quality can be improved by upgrading the lens and sensor technology.

• Siri functionality can be improved by enhancing natural language processing and expanding its capabilities.

• Quarterly roadmap: Q1 - research and development, Q2 - pr...read more
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Q1. You are Product Lead of Google Map India. You have a revenue Target of 300 mn USD to cover in a year. Looking at Smartphone penetration of India what you would do. Constraint: Any service can not be cove...read more
Ans. 
Explore partnerships with local businesses to offer location-based promotions and discounts.
• Partner with popular local restaurants and cafes to offer exclusive discounts to Google Map users.

• Collaborate with retail stores to offer location-based promotions to users who check-in on Google Map.

• Introduce a loyalty program for frequent Google Map users, offering rewards and discounts.

• Offer premium features such as offline m...read more
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Q1. Work Experience Related questions.
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Q2. What you want to improve in paytm app
Ans. 
I want to improve the user experience and add more features to make transactions easier.
• Simplify the payment process for new users

• Add more payment options such as UPI and net banking

• Improve the speed and reliability of the app

• Introduce a rewards program to incentivize users to use the app

• Enhance the security features to ensure safe transactions
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Q1. Product design- how to design a hypothetical model
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To design a hypothetical model, start by defining the problem, conducting market research, creating user personas, brainstorming ideas, prototyping, testing, and iterating.
• Define the problem statement and goals of the product

• Conduct market research to understand the target audience and competition

• Create user personas to empathize with the users' needs and behaviors

• Brainstorm ideas and features that address the problem ...read more
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Q2. How would you improve a product
Ans. 
I would improve a product by conducting user research, analyzing feedback, and iterating on features.
• Conduct user research to understand pain points and needs

• Analyze feedback from customers to identify areas for improvement

• Iterate on features based on research and feedback

• Implement A/B testing to validate changes before full rollout
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Q1. Technical architecture
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