Myntra Senior Marketing Manager Interview Questions and Answers

Primary and Secondary B2C and B2B Marketing

Q1. Fundamentals Questions Around the Roles the org is looking for
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Q2. What are the business metrics that your skills can impact
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Q3. Technical Questions Around Skill Sets
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Q4. Business Growth Strategies
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Q5. Research About the business & its categories
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Introduction on and are compny

Name, age, education, working experience

A process or record of research the devolpment of a perticular person group,or situation over a period of time

A particular instance of something used or analysed in order to illustrate a thesis or principal

Comprehensive technique to judge the suitability of an individual and his appropriateness for admission scholarship, job etc

Q1. An interview to assess your technical ability for the role and the depth and breadth of you knowledge in your chosen field
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Q2. Data structures, algorithms,coding challenges.and basic programmingconcept
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Q1. Current org role about and view point on ninjacart
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Q2. Why i want to switch
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Q1. Roles and responsibity Discussion
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Q2. Evaluation on the past work done (Digital, SEM and SEO)
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Q3. Social Media GTM approach
Ans. 
Social media GTM approach involves defining goals, target audience, and metrics to measure success.
• Define clear goals and objectives for social media campaigns

• Identify target audience and tailor content to their interests

• Choose appropriate social media platforms based on audience demographics

• Create a content calendar and schedule posts in advance

• Measure success using metrics such as engagement, reach, and conversions

• Co...read more
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Q1. Questions on the Email, SMS and Whatsapp tools for marketing
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Q2. Marketing Automation and Journeys - approach evaluation
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GTM on Ninjacart Digital Channels

Q1. Assigment Presentation and plan of action for next 9 months
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Q2. Agency and Network understanding
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Q1. Campaign management Exercise
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Q2. Personality Assessment in person
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Personality assessment in person
• Personality assessments can be conducted in person through interviews, questionnaires, and observation

• Interviews can provide insight into communication skills, problem-solving abilities, and work ethic

• Questionnaires can measure traits such as extroversion, agreeableness, and conscientiousness

• Observation can reveal nonverbal cues and behavior patterns

• It is important to use multiple method
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Good but need to improve culture

3 rounds of interview with technical one

Assignment was strategy to grow digital presence

Marketing in international business

Market entry case studies

Q1. Can you describe your skills and experience?
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Q1. If you had to write the positioning statement for Swiggy, what would it be?
Ans. 
Swiggy - Your go-to food delivery service for quick and convenient meals
• Positioned as a reliable and efficient food delivery service

• Emphasize on quick delivery times and wide variety of restaurant options

• Highlight convenience and ease of ordering through the app
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Q2. Why do you want to work at Swiggy?
Ans. 
I want to work at Swiggy because of its innovative approach to food delivery and its strong presence in the market.
• Swiggy's innovative technology and data-driven approach to food delivery excites me

• I admire Swiggy's strong brand presence and market leadership in the food delivery industry

• I am impressed by Swiggy's commitment to customer satisfaction and continuous improvement
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