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I applied via LinkedIn and was interviewed in Jul 2021. There were 3 interview rounds.
NAP stands for Name, Address, and Phone Number. It is a critical component of local SEO.
NAP consistency across all online platforms is important for local SEO.
Inaccurate or inconsistent NAP information can harm local search rankings.
NAP information should be prominently displayed on the website and match the information on other platforms.
Examples of platforms where NAP information should be consistent include Google M...
Keyword prominence refers to the placement of a keyword in a webpage and its importance in relation to other content.
Keyword prominence affects the relevance of a webpage for a particular search query.
The closer a keyword is to the beginning of a webpage, the more prominent it is.
Using header tags and bold or italicized text can also increase keyword prominence.
However, overusing keywords can lead to keyword stuffing a...
Header tags are HTML elements used to define headings and subheadings on a webpage.
Header tags range from <h1> to <h6>, with <h1> being the most important and <h6> the least important.
They help search engines understand the structure and hierarchy of content on a webpage.
Header tags also improve accessibility for users by providing clear organization and navigation.
Example: <h1>This is a m...
Robots.txt is a file that tells search engine crawlers which pages or files to crawl or not to crawl on a website.
It is a text file placed in the root directory of a website.
It uses a specific syntax to specify which pages or files should be excluded from crawling.
It can also include directives for specific search engines.
It is important to ensure that the robots.txt file is not blocking important pages or files from b...
301 redirects are permanent redirects from one URL to another, passing link equity from the old URL to the new one.
301 redirects are used to redirect traffic from an old URL to a new one
They are permanent redirects and pass link equity from the old URL to the new one
They are important for maintaining SEO rankings and preventing broken links
Examples of when to use 301 redirects include when changing domain names or rest
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I applied via Naukri.com and was interviewed in Sep 2024. There were 2 interview rounds.
Analytics and Logical thinking
General discussion on topics like eCommerce, future of eCommerce
Bias for action principle is about taking quick decisions and implementing them without delay.
Acting quickly on available information
Making decisions with incomplete information
Implementing decisions without delay
Being proactive rather than reactive
Examples: Amazon's 'two pizza team' concept, Google's 'launch and iterate' approach
Disagree and commit is a leadership principle where team members express their disagreement but commit to the final decision.
It encourages healthy debate and diverse perspectives
It helps to avoid groupthink and encourages critical thinking
Examples include Amazon's decision to launch the Kindle despite internal disagreements and Apple's decision to launch the iPhone without a physical keyboard
I applied via Naukri.com and was interviewed in Sep 2023. There was 1 interview round.
posted on 2 Jan 2023
I applied via Referral and was interviewed before Jan 2022. There were 3 interview rounds.
posted on 8 Mar 2022
I applied via Approached by Company and was interviewed in Feb 2022. There were 2 interview rounds.
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