LeadMuster Interview Questions and Answers

NAP stands for Name, Address, and Phone Number. It is a critical component of local SEO.

• NAP consistency across all online platforms is important for local SEO.

• Inaccurate or inconsistent NAP information can harm local search rankings.

• NAP information should be prominently displayed on the website and match the information on other platforms.

• Examples of platforms where NAP information should be consistent include Google M...read more

Keyword prominence refers to the placement of a keyword in a webpage and its importance in relation to other content.

• Keyword prominence affects the relevance of a webpage for a particular search query.

• The closer a keyword is to the beginning of a webpage, the more prominent it is.

• Using header tags and bold or italicized text can also increase keyword prominence.

• However, overusing keywords can lead to keyword stuffing a...read more

Header tags are HTML elements used to define headings and subheadings on a webpage.

• Header tags range from <h1> to <h6>, with <h1> being the most important and <h6> the least important.

• They help search engines understand the structure and hierarchy of content on a webpage.

• Header tags also improve accessibility for users by providing clear organization and navigation.

• Example: <h1>This is a m...read more

Robots.txt is a file that tells search engine crawlers which pages or files to crawl or not to crawl on a website.

• It is a text file placed in the root directory of a website.

• It uses a specific syntax to specify which pages or files should be excluded from crawling.

• It can also include directives for specific search engines.

• It is important to ensure that the robots.txt file is not blocking important pages or files from b...read more

301 redirects are permanent redirects from one URL to another, passing link equity from the old URL to the new one.

• 301 redirects are used to redirect traffic from an old URL to a new one

• They are permanent redirects and pass link equity from the old URL to the new one

• They are important for maintaining SEO rankings and preventing broken links

• Examples of when to use 301 redirects include when changing domain names or rest