Senior SEO Expert

Senior SEO Expert Interview Questions and Answers

Updated 9 Nov 2021

Popular Companies

Q1. How to get traffic on our website?

Ans.

To get traffic on a website, focus on SEO, content marketing, social media, and paid advertising.

  • Optimize website for search engines

  • Create high-quality content

  • Promote content on social media

  • Run paid advertising campaigns

  • Collaborate with influencers and other websites

  • Use email marketing to drive traffic

  • Ensure website is mobile-friendly

  • Engage with audience through comments and forums

Q2. What is keyword prominence?

Ans.

Keyword prominence refers to the placement of a keyword in a webpage and its importance in relation to other content.

  • Keyword prominence affects the relevance of a webpage for a particular search query.

  • The closer a keyword is to the beginning of a webpage, the more prominent it is.

  • Using header tags and bold or italicized text can also increase keyword prominence.

  • However, overusing keywords can lead to keyword stuffing and negatively impact SEO.

  • Keyword prominence should be bala...read more

Q3. What is 301 redirects?

Ans.

301 redirects are permanent redirects from one URL to another, passing link equity from the old URL to the new one.

  • 301 redirects are used to redirect traffic from an old URL to a new one

  • They are permanent redirects and pass link equity from the old URL to the new one

  • They are important for maintaining SEO rankings and preventing broken links

  • Examples of when to use 301 redirects include when changing domain names or restructuring a website

Q4. What are header tags?

Ans.

Header tags are HTML elements used to structure content on a webpage.

  • Header tags range from H1 to H6, with H1 being the most important.

  • They help search engines understand the hierarchy and organization of content.

  • Header tags also improve user experience by making content easier to scan and read.

  • Examples of header tags include:

    Heading 1

    ,

    Heading 2

    , etc.

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Q5. What is NAP?

Ans.

NAP stands for Name, Address, and Phone Number. It is a critical component of local SEO.

  • NAP consistency across all online platforms is important for local SEO.

  • Inaccurate or inconsistent NAP information can harm local search rankings.

  • NAP information should be prominently displayed on the website and match the information on other platforms.

  • Examples of platforms where NAP information should be consistent include Google My Business, Yelp, and Facebook.

  • NAP information should also...read more

Q6. What is robots.txt?

Ans.

Robots.txt is a file that tells search engine crawlers which pages or files to crawl or not to crawl on a website.

  • It is a text file placed in the root directory of a website.

  • It uses a specific syntax to specify which pages or files should be excluded from crawling.

  • It can also include directives for specific search engines.

  • It is important to ensure that the robots.txt file is not blocking important pages or files from being crawled.

  • Example: User-agent: * Disallow: /private/ Al...read more

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