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posted on 21 Sep 2022
Cost per click (CPC) is the amount of money an advertiser pays for each click on their ad.
CPC is a common metric used in digital advertising.
It is calculated by dividing the total cost of a campaign by the number of clicks it receives.
CPC can vary depending on factors such as the industry, competition, and ad placement.
For example, the CPC for a keyword like 'insurance' may be higher than for a keyword like 'toothbrush
I applied via Approached by Company and was interviewed before Nov 2021. There were 2 interview rounds.
I am aware of various marketing tools such as Google Analytics, Hootsuite, Mailchimp, SEMrush, and Hubspot.
Google Analytics for website traffic analysis
Hootsuite for social media management
Mailchimp for email marketing
SEMrush for SEO and PPC analysis
Hubspot for inbound marketing and sales automation
posted on 7 Jan 2021
I applied via Referral and was interviewed in Dec 2020. There were 5 interview rounds.
Marketing plan for FMCG product line, key points for new product launch artwork, role model and understanding of role.
Identify target audience and create a marketing mix accordingly
Conduct market research to understand consumer behavior and preferences
Develop a unique selling proposition (USP) for the product line
Create a budget and allocate resources for various marketing activities
Collaborate with agencies to create ...
posted on 3 Jun 2021
I applied via Campus Placement and was interviewed before Jun 2020. There were 3 interview rounds.
The Indian government passed three new laws related to agriculture in September 2020.
The laws aim to liberalize the agricultural sector and provide more options for farmers to sell their produce.
They allow farmers to sell their produce outside of government-regulated markets and contract directly with buyers.
The laws have faced opposition from farmers who fear they will lead to the dismantling of government-regulated m...
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