Israelites Shopping Network Interview Questions and Answers

Q1. What is notice period
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Q2. Us shift is okay?
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Q3. Salary expectations?
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SQL query and programs

Q1. Previous experience ?
Ans. 
I have 3 years of experience working as a software developer in a tech company.
• Worked on developing web applications using Java, Spring, and Angular

• Experience with database management using SQL and NoSQL databases

• Participated in Agile development processes and collaborated with cross-functional teams
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Q2. Words press knowledge ?
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Q3. US shift time is okay?
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Q1. Salary and notice period negotation
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Q1. Javascript basic question asked like closure hoisting some output based question
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Q1. React app optimization and advanced hooks
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Q1. How do you overcome tough situations ?
Ans. 
I overcome tough situations by staying calm, analyzing the problem, seeking advice from others, and taking decisive action.
• Stay calm and composed

• Analyze the problem thoroughly

• Seek advice from colleagues or mentors

• Take decisive action to address the situation

• Learn from the experience to better handle similar situations in the future
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Q2. What do you feel for echoboom organisation ?
Ans. 
I have a positive opinion of echoboom organisation.
• I admire their innovative approach to sales strategies.

• Their focus on customer satisfaction is commendable.

• I appreciate their commitment to employee development and growth.

• Their track record of success in the industry is impressive.
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Q3. Why did an employe training organisation just shut down ?
Ans. 
The employee training organisation shut down due to financial difficulties and lack of demand for their services.
• Financial difficulties led to inability to sustain operations

• Lack of demand for training services resulted in low revenue

• Inability to adapt to changing market trends and technologies

• Competition from online training platforms affected business
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Q4. Tell me something about yourself
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I am a results-driven sales executive with a proven track record of exceeding targets and building strong client relationships.
• Experienced in developing and implementing sales strategies

• Skilled in negotiating and closing deals

• Strong communication and interpersonal skills

• Ability to work effectively in a fast-paced environment

• Previous success in growing revenue and expanding client base
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Q5. What perspectives you like about echoboom
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I appreciate echoboom's innovative approach to sales strategies and their commitment to customer satisfaction.
• Innovative sales strategies

• Commitment to customer satisfaction

• Strong focus on building long-term relationships with clients
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Q1. Tell me about yourself?
Ans. 
Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.
• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv
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Q2. Attribution models in Google ads?
Ans. 
Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.
• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more
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Q3. Define Ad Rank?
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Ad Rank is a value used to determine the position of an ad on a search engine results page.
• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h
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Q1. Campaign types in Google ads
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Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.
• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more
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Q2. Bidding strategies and their comparision
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Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.
• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more
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Q1. Bumper ads on youtube
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Q2. Audiences available in google and meta ads
Ans. 
Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.
• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more
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Q1. Basic off page questions were asked by tl
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Q1. Technical off page were asked by manager
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Q1. Introduced yourself
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Q2. Salary expectations
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Q1. Difference between adobe and google analytics?
Ans. 
Adobe Analytics is more focused on marketing and advertising data, while Google Analytics is more user-centric and provides insights on website traffic and user behavior.
• Adobe Analytics is often used for tracking marketing campaigns and measuring ROI.

• Google Analytics provides detailed information on website traffic, user behavior, and conversions.

• Adobe Analytics offers more advanced segmentation and attribution modelin...read more
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Q2. Any knowledge in tagging / implementation?
Ans. 
Yes, I have experience in tagging and implementation.
• Proficient in implementing tracking tags for web analytics tools such as Google Analytics and Adobe Analytics

• Experience in setting up event tracking, custom dimensions, and custom metrics

• Knowledge of tag management systems like Google Tag Manager and Tealium

• Understanding of JavaScript and HTML for tag implementation

• Ability to troubleshoot and debug tagging issues
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