Israelites Shopping Network Interview Questions and Answers

Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.

• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv

Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.

• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more

Ad Rank is a value used to determine the position of an ad on a search engine results page.

• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h

Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.

• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more

Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.

• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more

Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.

• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more

Adobe Analytics is more focused on marketing and advertising data, while Google Analytics is more user-centric and provides insights on website traffic and user behavior.

• Adobe Analytics is often used for tracking marketing campaigns and measuring ROI.

• Google Analytics provides detailed information on website traffic, user behavior, and conversions.

• Adobe Analytics offers more advanced segmentation and attribution modelin...read more

Yes, I have experience in tagging and implementation.

• Proficient in implementing tracking tags for web analytics tools such as Google Analytics and Adobe Analytics

• Experience in setting up event tracking, custom dimensions, and custom metrics

• Knowledge of tag management systems like Google Tag Manager and Tealium

• Understanding of JavaScript and HTML for tag implementation

• Ability to troubleshoot and debug tagging issues