Ipsos Interview Questions, Process, and Tips

Normal 10 Mcq questions

Advantages and disadvantages of GenAl

Q1. Sql query on subquery
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Q2. Explain about ur project
Ans. 
Developed a data analysis tool to track customer behavior and preferences for a retail company.
• Used Python for data collection and analysis

• Implemented machine learning algorithms to predict customer trends

• Generated visualizations to present findings to stakeholders
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Q1. About SQL basics such as difference between delete and truncate, and some basic definitions.
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Q2. About Python basics such as list, tuple and all.
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Q3. Basic questions about Excel.
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Q1. Salary Negotiation
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Q2. About Company Work Culture
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Basic aptitude questions

Q1. SQL basics questions like joins
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Q2. Pandas basics for data manipulation
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Q1. Introduce youself
Ans. 
I am a data analyst with a strong background in statistics and data visualization.
• Experienced in using tools like SQL, Python, and Tableau for data analysis

• Skilled in interpreting and presenting data insights to stakeholders

• Strong understanding of statistical methods and data modeling techniques
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Q2. How are you suitable for this role
Ans. 
I have a strong background in data analysis, with experience in utilizing various analytical tools and techniques to derive insights from data.
• I have a degree in Statistics and have completed multiple data analysis projects during my academic career.

• I am proficient in using programming languages such as Python and R for data analysis.

• I have experience in working with SQL databases and extracting data for analysis.

• I hav...read more
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Q3. Explain your projects
Ans. 
I have worked on various projects involving data analysis, visualization, and interpretation.
• Developed predictive models using machine learning algorithms

• Performed data cleaning and preprocessing to ensure accuracy

• Created interactive dashboards for data visualization

• Conducted A/B testing to analyze the impact of changes

• Collaborated with cross-functional teams to derive insights from data
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Q1. What do you know about Ipsos?
Ans. 
Ipsos is a global market research and consulting firm known for providing data and insights to help clients make informed decisions.
• Ipsos is one of the largest market research firms in the world.

• It offers a wide range of research services including advertising research, customer satisfaction, and public opinion polling.

• Ipsos conducts surveys and studies to gather data on consumer behavior, market trends, and social iss...read more
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Basic SQL , Maths, reasoning questions

Q1. Asked about my experience and project.
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Q1. How is the effectiveness of a campaign analysed ?
Ans. 
The effectiveness of a campaign is analyzed by measuring key performance indicators (KPIs) and conducting A/B testing.
• Identify and track relevant KPIs such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.

• Compare the campaign results to benchmarks and historical data to assess performance.

• Conduct A/B testing to test different variables such as messaging, visuals, and tar...read more
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Q2. How to improve ROI of a marketing channel
Ans. 
To improve ROI of a marketing channel, focus on targeting the right audience, optimizing ad creatives, analyzing data regularly, and testing different strategies.
• Target the right audience based on demographics, interests, and behavior

• Optimize ad creatives for better engagement and conversion rates

• Analyze data regularly to identify trends, patterns, and areas for improvement

• Test different strategies such as A/B testing,
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