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I was interviewed in Jan 2025.
Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.
Market research helps businesses understand their target audience and competitors
It involves collecting data on consumer preferences, trends, and buying habits
The purpose is to identify opportunities, minimize risks, and optimize marketing strategies
Examples include surveys, focus grou
Ipsos provides market research and consulting services to help clients understand consumer behavior and trends.
Market research
Consulting services
Consumer behavior analysis
Trend analysis
Mystery shopping is a market research technique where individuals pose as regular customers to evaluate the quality of products and services.
Mystery shoppers are hired by companies to assess customer service, product quality, and overall customer experience.
They visit stores, restaurants, or other businesses anonymously and provide detailed feedback on their interactions.
The goal of mystery shopping is to identify area...
Proficient in Microsoft Office suite with experience in creating presentations, reports, and spreadsheets.
Proficient in Microsoft Word for creating documents and reports
Skilled in Microsoft Excel for data analysis and creating spreadsheets
Experienced in Microsoft PowerPoint for creating presentations
Familiar with Microsoft Outlook for email communication and scheduling
I was interviewed in Jan 2025.
I have 5 years of experience in analyzing large datasets to extract valuable insights and make data-driven decisions.
Analyzed customer behavior data to optimize marketing strategies
Built predictive models to forecast sales trends
Utilized machine learning algorithms to improve product recommendations
Presented findings to stakeholders in a clear and actionable manner
Questions related to work experience in data science field.
Asked about previous projects worked on
Inquired about specific data analysis techniques used
Discussed challenges faced and how they were overcome
I applied via Referral and was interviewed in Oct 2024. There were 2 interview rounds.
Assumptions of Linear Regression
Linearity: The relationship between the independent and dependent variables is linear.
Independence: The residuals are independent of each other.
Homoscedasticity: The variance of residuals is constant across all levels of the independent variables.
Normality: The residuals are normally distributed.
No multicollinearity: The independent variables are not highly correlated with each other.
Evaluate machine learning model by analyzing metrics like accuracy, precision, recall, F1 score, ROC curve, and confusion matrix.
Calculate accuracy to measure overall performance of the model.
Use precision to evaluate the proportion of true positive predictions among all positive predictions.
Consider recall to assess the proportion of true positive predictions among all actual positives.
Calculate F1 score as a balance ...
I applied via Campus Placement and was interviewed in Nov 2024. There were 3 interview rounds.
Normal 10 Mcq questions
Advantages and disadvantages of GenAl
Developed a data analysis tool to track customer behavior and preferences for a retail company.
Used Python for data collection and analysis
Implemented machine learning algorithms to predict customer trends
Generated visualizations to present findings to stakeholders
Ipsos interview questions for popular designations
I applied via Referral and was interviewed in Aug 2024. There were 2 interview rounds.
Get interview-ready with Top Ipsos Interview Questions
Basic aptitude questions
I applied via Approached by Company and was interviewed in Apr 2024. There was 1 interview round.
I am a data analyst with a strong background in statistics and data visualization.
Experienced in using tools like SQL, Python, and Tableau for data analysis
Skilled in interpreting and presenting data insights to stakeholders
Strong understanding of statistical methods and data modeling techniques
I have a strong background in data analysis, with experience in utilizing various analytical tools and techniques to derive insights from data.
I have a degree in Statistics and have completed multiple data analysis projects during my academic career.
I am proficient in using programming languages such as Python and R for data analysis.
I have experience in working with SQL databases and extracting data for analysis.
I hav...
I have worked on various projects involving data analysis, visualization, and interpretation.
Developed predictive models using machine learning algorithms
Performed data cleaning and preprocessing to ensure accuracy
Created interactive dashboards for data visualization
Conducted A/B testing to analyze the impact of changes
Collaborated with cross-functional teams to derive insights from data
I applied via Company Website and was interviewed in Aug 2024. There was 1 interview round.
Ipsos is a global market research and consulting firm known for providing data and insights to help clients make informed decisions.
Ipsos is one of the largest market research firms in the world.
It offers a wide range of research services including advertising research, customer satisfaction, and public opinion polling.
Ipsos conducts surveys and studies to gather data on consumer behavior, market trends, and social iss...
I applied via Walk-in and was interviewed in Apr 2024. There were 2 interview rounds.
Basic SQL , Maths, reasoning questions
I applied via Approached by Company and was interviewed in Sep 2023. There was 1 interview round.
The effectiveness of a campaign is analyzed by measuring key performance indicators (KPIs) and conducting A/B testing.
Identify and track relevant KPIs such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.
Compare the campaign results to benchmarks and historical data to assess performance.
Conduct A/B testing to test different variables such as messaging, visuals, and tar...
To improve ROI of a marketing channel, focus on targeting the right audience, optimizing ad creatives, analyzing data regularly, and testing different strategies.
Target the right audience based on demographics, interests, and behavior
Optimize ad creatives for better engagement and conversion rates
Analyze data regularly to identify trends, patterns, and areas for improvement
Test different strategies such as A/B testing,
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The duration of Ipsos interview process can vary, but typically it takes about less than 2 weeks to complete.
based on 44 interviews
Interview experience
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Nielsen Holdings
Kantar
GfK MODE
Market Xcel Data Matrix