IIFL Finance Marketing Officer Interview Questions and Answers for Experienced

CRM stands for Customer Relationship Management. It is a strategy for managing interactions with customers and potential customers.

• CRM helps businesses to improve customer relationships and increase customer retention.

• It involves collecting and analyzing customer data to better understand their needs and preferences.

• CRM software is used to automate and streamline customer interactions, such as sales, marketing, and cus...read more

Promote a product or service by identifying target audience, creating a unique value proposition, utilizing various marketing channels, and measuring success.

• Identify target audience and their needs

• Create a unique value proposition that differentiates the product/service from competitors

• Utilize various marketing channels such as social media, email marketing, advertising, and content marketing

• Measure success through me...read more