Ifortis Corporate Sales & Marketing Interview Questions and Answers

Q1. Describe your work experience, in terms of your role and day to day activities.
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Q2. Any plans of continuing in marketing and what type of marketing - digital, brand etc
Ans. 
Yes, I plan to continue in digital marketing as it is constantly evolving and offers a wide range of opportunities.
• I have a strong interest in digital marketing and have been keeping up with the latest trends and technologies.

• I believe that digital marketing offers a more targeted and measurable approach to reaching customers.

• I have experience in social media marketing, email marketing, and search engine optimization.

• I...read more
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Q3. Favorite Google product & why?
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Q4. Any improvements to be made to the product?
Ans. 
Yes, we can improve the product by adding more features and enhancing its user interface.
• Add more customization options for users

• Improve the search functionality

• Enhance the product's mobile compatibility

• Integrate with popular third-party tools

• Simplify the user interface for better user experience
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Q5. Favorite advertisement in 2019 & what you liked about it.
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Tell me something about yourself.

Why marketing?

Favorite Google product

How to improve the product?

Which segment does it target and which one does it leave out?

Should we target the left out segments?

Work experience based questions.

Government has come with a new rule that no payments app is allowed more than 33% market share and Gpay is currently at 40+.

How do you increase the user base (target previously untargeted segments) and at the same time adhere to government norms without compromising on existing customer base?

Q1. Tell me something about yourself.
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Q2. Questions related to work experience.
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Q3. What are the roles of a CEO and if you were the Google CEO what would be keeping you up at night with regards to the current business environment?
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Q4. Strengths & weaknesses.
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Q5. If your current classmates had to describe you, what characteristic would they most emphasize on?
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Q6. What did you like & hate the most about your previous work experience?
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Q7. Any questions for us?"
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Q8. Guesstimate on market size for YouTube subscription model.
Ans. 
The market size for YouTube subscription model is estimated to be in the billions.
• YouTube has over 2 billion monthly active users

• Assuming 10% of users subscribe to premium, that's 200 million subscribers

• At $12/month, that's $2.4 billion in monthly revenue

• This does not include revenue from ads or other sources
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Flipkart has 46 million users; how would you add 100 million more users in 2 years. 15 minutes of group discussion, followed by 30 seconds suggestion by everyone.

Q1. Tell me about yourself.
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Q2. How has marketing changed over the last few years?
Ans. 
Marketing has become more digital and personalized in recent years.
• Increased use of social media and online advertising

• Focus on targeted and personalized messaging

• Growing importance of data analytics and automation

• Shift towards inbound marketing and content creation

• Rise of influencer marketing and user-generated content

• Integration of technology such as AI and chatbots

• Greater emphasis on customer experience and engageme
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Q1. Where can u see urself after 5 years?
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Q1. Share details of your previous job.
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