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GfK MODE Research Analyst Interview Questions and Answers
GfK MODE Research Analyst Interview Experiences
1 interview found
Anonymous
Selected
I applied via LinkedIn and was interviewed before Feb 2022. There were 3 interview rounds.
Logical Reasoning & Aptitude test, Grammar test.
(2 Questions)
- Q1. You are given some EAN number, bases on that you have to find details of the product and answer the questions.
- Q2. 1. Introduction 2. Questions about Prior work experience.
Interview Preparation Tips
After this you have to do research on the given EAN and find out the details of the product, so prepare in advance how to find details of a product on google from a particular EAN.
Interview questions from similar companies
Kedar Lele
Interview Questionnaire
8 Questions
- Q1. Questions on Summer Internship
- Q2. What are your 2 Weaknesses ? Explain them to me ?
- Ans.
I tend to overthink and can be too self-critical at times.
I often spend too much time analyzing details and can lose sight of the bigger picture.
I sometimes struggle with making decisions quickly due to overthinking.
I can be too hard on myself and take criticism too personally.
For example, in my previous job, I spent too much time perfecting a project and missed the deadline.
Another example is when I received construct...
- Q3. What is the process of launching a new product to market ? Explain each step ?
- Ans.
Launching a new product involves several steps, from ideation to market launch.
Conduct market research to identify customer needs and preferences
Develop a product concept and create a prototype
Test the product with focus groups and make necessary adjustments
Create a marketing plan and determine pricing strategy
Launch the product and monitor sales and customer feedback
Make any necessary improvements or adjustments based...
- Q4. Difference between Primary and Secondary Research ?
- Ans.
Primary research is original research conducted by the researcher, while secondary research is based on existing research.
Primary research involves collecting new data through surveys, interviews, experiments, etc.
Secondary research involves analyzing existing data from sources like books, journals, websites, etc.
Primary research is more time-consuming and expensive than secondary research.
Secondary research is useful ...
- Q5. Guesstimate : No of traffic signals between Aurangabad and Pune.
- Ans.
There are approximately 50-60 traffic signals between Aurangabad and Pune.
Consider the distance between Aurangabad and Pune is around 235 km.
Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.
However, the number may vary based on the route taken and the traffic density.
Also, the number of signals may have increased or decreased over time due to road development projects.
Hence,...
- Q6. Tell me something about yourself ?
- Ans.
I am a highly motivated individual with a passion for problem-solving and continuous learning.
I have a degree in computer science and have worked as a software engineer for 3 years.
I enjoy taking on new challenges and have experience working in both team and individual settings.
In my free time, I enjoy reading books on technology and attending tech conferences to stay up-to-date with the latest trends.
I am also an avid...
- Q7. What is the process of Market Research ?
- Ans.
Market research involves gathering and analyzing information about a target market to make informed business decisions.
Identify research objectives and target audience
Choose research methods (surveys, focus groups, etc.)
Collect and analyze data
Draw conclusions and make recommendations
Continuously monitor and update research
Example: Conducting a survey to determine customer satisfaction with a product
Example: Analyzing ...
- Q8. How did you know about Consumer Neuroscience ? ( I had spoken about it during induction )
Interview Preparation Tips
Experience: Quantitative Aptitude -10 Q ....Questions on P&L AND Percentage ....Cutoff 7
Verbal Ability - 18 Q .....Sentence Correction Cutoff -12 Q
Case Studies - 2
Time - 1.5 Hrs
Tips: Questions were quite easy ....Time Management Is Important
Duration: 90 minutes
Round: Behavioural Interview
Experience: Checking the confidence of the candidate. I think the fact that I had carried out a Social Research (Ganpati Procession Analysis in Pune ) helped. I could share that experience.
Tips: During your course try and associate yourself with some kind of research work ( whether it is complete or incomplete does not matter ).
Study the company ( website) as much as you can before the interview.
Round: Technical Interview
Tips: Questions on Summer Internship - Prepare well and do speak about
Skills: Ability To Analyse, Communication, Basics of Market Research
College Name: Department of Management Sciences (PUMBA)
I applied via Campus Placement
Interview Preparation Tips
Experience: Based on whether you have experience in analytics, maths or programming.
Tips: If you're serious about EXL, work on a data science project, intern or take up a few courses in data science. Probability and Statistics is a 'must do course'.
Round: Test
Experience: Had 4 questions. One was based on probabilty, another was a puzzle, a data interpretation question and finally a case study question, involving a bit of guesstimate analysis.
Tips: Be strong in probability and puzzles. Do one or two cases with a friend while preparing for any kind of internship.
Round: Group Discussion
Experience: No group discussion
Round: HR Interview
Experience: I was asked about myself, my interest areas, the reason for applying for EXL. That was pretty much it
Tips: Be thorough and genuine with all kinds of HR questions
Duration: 2
College Name: IIT Madras
I applied via Campus Placement
Interview Preparation Tips
Experience: 15 people were short listed from the entire lot.
Tips: High CGPA or course in R programming will be helpful in getting shortlisted.
Round: Telephonic interview
Experience: general HR questions like describe yourself was asked. I was questioned on my tennis knowledge (extra curricular) and detailed description of intern too.
Tips: Be thorough with your resume from start to end and you should be able to explain what you did in interview.
Round: Test
Experience: Difficult questions related to data interpretation mixed with probability were asked to solve within 7 minutes. One guess-estimate question and one case study type problem were asked to be solved within 23 minutes.
Tips: calculations should be done fast and assumptions properly written.
Duration: 30 minutes
Total Questions: 6
General Tips: Be very thorough with your resume and some general HR questions.
Skill Tips: Be calm and not get tensed is a must,
Skills: Analyzing And Problem Solving Skills
Duration: 2
College Name: IIT Madras
Motivation: This is a very diverse company and major attraction is that it applies decision analytics to solve business problems. Being interested in a finance and coding a bit, this profile seemed the right fit.
Funny Moments: I was quizzed on my knowledge of tennis like how many Grand slam has Leander paes won and what was the semi final score of US open.
Interview Preparation Tips
Experience: Didn't read any material saw resumes of my friends who pass out last year to see how to organize my points. Prepare my resume and refine it with the help of my friends several times
Round: HR Interview
Experience: Saw common HR questions from the websites and prepare answers for that .worked in groups in which one person acted as an interviewer.
Round: Case Study Interview
Experience: For the case studies, I referred many e-books available to learn the basic procedure to solve case studies. Sample case studies are also available on sites of these companies (Mckinsey.com, BCG.com or Bain.com)
Round: Puzzle Interview
Experience: Some companies asked puzzles. Common puzzles can be found on internet (pagalguy.com, brainvista.com , or orkut)
College Name: IIT BOMBAY
Interview Questionnaire
2 Questions
- Q1. Basic HR based questions
- Q2. Basic guesstimate questions were asked
Interview Preparation Tips
Experience: This round went pretty well in my opinion.
Round: Guesstimate Interview
Experience: I had prepared for guesstimates. So, this round went rather well.
General Tips: 1. I had a CPI of 8.6 and my resume didn't have any co-curricular activities as such. I had an intern in Pidilite Industry and i had given my CAT exam.
2. I had joined CL for CAT which helped me for aptitude tests .
3. Also, I prepared for puzzles and guesstimates, took part in the diamond case study competition though I didn't win it.
4. I had also prepared for core companies as well.
College Name: IIT KANPUR
Interview Preparation Tips
Experience: Firstly, I was kept on waitlist for EXL but, was later shifted to the main list. The first round was HR and it went well.
Round: Interview
Experience: After subsequently acing the the first round. The second round was technical in nature and involved a case study. In my view , I was able to perform decently in it.
Round: Interview
Experience: The third interview was a puzzle interview that tested the mental abilities. I had done one of the puzzles before so answered it properly .
Tips: 1. I had joined CL just after 4th year for my aptitude only and took a lot of time to prepare my resume. then I have been in habit of conducting discussions with my wingmates.
2. Moreover before the interviews I prepared thoroughly for HR questions.
General Tips: 1. Although I had a low CPI, I have been involved in various co-curricular activities.
2. I have been involved in M club as a vocalist
3. I have played football,
4. I was the Festival coordinator of Antaragni.
5. Apart from that, I have been involved in Techkriti in my first and second year in hospitality and in my third year in PR.
6. I have also been a STF in Udghosh.
7. I have a habit of reading books and newspapers regularly.
8. My internships included an online project for BSE after my second year, a one month internship in RBI after my third year.
9. I had an internship with a London based consultancy firm after my fourth year.
10. My MSc project is on GREEN CAFEs and purchasing power of people and their desire to spend money on them.
College Name: IIT KANPUR
Interview Questionnaire
6 Questions
- Q1. Talk about yourself?
- Ans.
I am a driven and creative individual with a passion for problem-solving and innovation.
I have a degree in computer science and have worked in the tech industry for 5 years.
I enjoy collaborating with others and thrive in team environments.
In my free time, I enjoy hiking and photography.
- Q2. What gets you frustrated/bored?
- Ans.
I get frustrated when things are disorganized or unclear.
Disorganization
Unclear instructions
Lack of structure
Repetitive tasks
Lack of challenge
- Q3. What competitions did you participate in?
- Ans.
I participated in various coding competitions.
Participated in Code Jam organized by Google
Competed in ACM ICPC regional rounds
Took part in Hackathons organized by various tech companies
- Q4. Resume and Intern based questions
- Q5. If your friends wants to open up a barber shop in the area you live, what are the prospects?
- Ans.
Prospects for opening a barber shop in the area
Check the competition in the area
Analyze the demand for barber services
Consider the location and accessibility of the shop
Evaluate the cost of setting up and running the business
Assess the potential profitability of the business
- Q6. A general puzzle question
Interview Preparation Tips
Experience: 1. Quantitative questions (10), Verbal Ability (10) and Data Interpretation (10).
2. It was long as the DI questions were time consuming.
Tips: Attempt each section because there are sectional cut offs as well. Many people didn't consider this and attempted some sections completely and left out some completely.
Duration: 45 minutes
Total Questions: 30
Round: HR Interview
Experience: It lasted for 15-20 minutes.
Round: Case Study Interview
Experience: The panel was of one person. It lasted for 20 minutes. He asked the place I belonged too. I answered Delhi and then he went straight on to the case that if my friends wants to open up a barber shop in the area I live, what are the prospects. It was pretty open ended and could be taken anywhere. Was trying to see if I can bring in all factors or not. Then regarding one of the competitions I participated in, he asked me to list three and just 3 factors which can summarize my solutions. This king of bullet-ed answering is generally expected from consultants and maybe that’s why he asked such a question.
Round: Stress Interview
Experience: The panel was of one person. He asked me a puzzle and said if I know it already I should tell him. I didn’t know it so he proceeded. Then he went out of the room saying he doesn’t want an answer, he just wants to discuss the puzzle with me and will be back in 5 mins. He came 5 mins later and started circling around me in the interview room and asked what I had to say regarding the question. I told him what I could figure out and then he started helping me in where I was stuck. He constantly kept circling around me. Probably was trying to build up stress. Finally together we arrived at the answer and he was happy after that and let me go.
General Tips: 1. Keep yourself calm in the interview even if you don’t know something. Smile and say that you don’t know is the best way.
2. Stress interviews might be there, you panic and you are out. That’s something not expected from you under pressure.
3. Participating in competitions held at the time of placements is a good idea to know about the company as well about your preference regarding the company. The problem statements are a good insight into the actual problems companies deal with.
4. Be focused on the kind of companies you want to go for. Even at the stage of application, it's good to remove some companies from your wishlist based on your interest and capability to avoid confusion and disappointment in the end.
Skill Tips: If you have done some data processing project before, that gives something to talk about in your interview.
Skills: Probability and Statistics
College Name: IIT KANPUR
Interview Questionnaire
6 Questions
- Q1. Resume-based questions
- Q2. What is the color of door from which you entered?
- Ans.
The door from which I entered was brown.
The door was made of wood.
The color was a dark shade of brown.
There were no decorations or patterns on the door.
- Q3. Did you attend the ppt? What did you like the most about ppt?
- Ans.
Yes, I attended the ppt and found the case studies presented to be the most interesting.
Attended the ppt
Found the case studies to be the most interesting
Impressed by the data presented
Liked the interactive nature of the presentation
- Q4. Intern-based questions
- Q5. If you start a startup of selling books to IITK students through e-commerce what will be the annual demand you can expect from IITK students?
- Ans.
The annual demand for selling books to IITK students through e-commerce depends on various factors such as the number of students, their course curriculum, and their reading habits.
The demand can be estimated by conducting a survey among the students to understand their reading habits and preferences.
The demand can also be influenced by the availability of books in the campus library and bookstores.
The demand may vary ...
- Q6. In your hostel every girl plays badminton atleast once a month. The probability of one playing badminton in 1st week is a, probability that if one doesn’t play in 1st week than she will play in 2nd week is...
- Ans.
Calculating the probability of two friends playing badminton in the same week given certain probabilities.
Calculate the probability of both playing in the first week (a*a)
Calculate the probability of both playing in the second week ((1-a)*b*(1-c))
Calculate the probability of both playing in the third week ((1-a)*(1-b)*c)
Calculate the probability of both playing in the last week ((1-a-b-c)*(1-a-b-c))
Add up all the proba
Interview Preparation Tips
Experience: 1. Number of Questions: 30 (10 each from mathematics, English and DI).
2. Type of questions and details Questions of Mathematics and DI were mainly from previous years CAT papers.
3. The time was very limited and so speed was very important while solving the questions.
4. Moreover there was cut off for individual sections so keeping that in mind one had give time to each section.
Duration: 30-40 minutes
Total Questions: 10+10+10
Round: HR Interview
Experience: Most of the questions were resume based. The interviewer also tried to confuse me sometimes. While I was answering he looked at the ceiling and here and there but I ensured that I was still answering everything very confidently not diverting my attention.
Round: Case Study Interview
Experience: It was a HR + puzzle + casestudy interview and lasted for 20-25 minutes and had a panel of only one.
General Tips: 1. Don’t leave everything for the end. As December approaches it becomes more and more hectic with end sems, project deadlines, BTP, ppts to attend, test of companies etc. Start preparing early.
2. Do attend ppt and write down points whatever they mention in the ppt. generally one can prepare the questions like why this sector or why this company from the points they mention in ppt.
3. They generally mention that they are looking for in the candidates in the ppt so this helps in preparing the answers in interview. Moreover do spend some time in preparing for HR.
4. At least think and write down few basic points of the questions that are generally asked in the interviews.
Skill Tips: Do solve all previous year question papers of CAT and try to increase speed of solving.
Do practice some case studies and puzzles.
Skills:
College Name: IIT KANPUR
I applied via Company Website and was interviewed before Aug 2020. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. Basic: Tell me about yourself, movie story
Interview Preparation Tips
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