GfK MODE Senior Analyst Interview Questions and Answers

Using stochastic to analyze Indian cricket team's current scenario and eliminate worst while preserving best.

• Stochastic analysis can help identify the strengths and weaknesses of individual players and the team as a whole

• It can also help in predicting the outcome of future matches based on past performance

• Eliminating the worst performers and preserving the best can help improve the team's overall performance

• For example...read more

Low profits in Big Bazaar store for last two months.

• Check if there is a decrease in footfall or sales.

• Analyze the competition in the area.

• Check if there are any supply chain issues.

• Evaluate the marketing strategies and promotions.

• Assess the economic conditions of the area.

• Consider the impact of COVID-19 on consumer behavior.

• Review the store's inventory management and pricing strategies.

I would pick the brand that has a higher quality and better taste.

• Check the quality and taste of both brands

• Consider the price of each brand

• Look at the expiration date of both brands

• Consider the popularity of each brand among customers

I am passionate about data-driven insights and Dunnhumby's reputation as a leader in customer data science.

• I am impressed by Dunnhumby's innovative approach to customer data science

• I am excited about the opportunity to work with a talented team of data analysts

• I am drawn to Dunnhumby's reputation for delivering actionable insights to clients

• I believe that Dunnhumby's focus on customer-centricity aligns with my own valu...read more

I interned at a marketing firm where I worked on social media campaigns and market research.

• Assisted in creating social media content for clients

• Conducted market research on target demographics

• Analyzed data to improve campaign performance

• Attended client meetings and presented findings

• Learned about marketing strategies and industry trends

I tend to overthink and can be too self-critical at times.

• I often spend too much time analyzing details and can lose sight of the bigger picture.

• I sometimes struggle with making decisions quickly due to overthinking.

• I can be too hard on myself and take criticism too personally.

• For example, in my previous job, I spent too much time perfecting a project and missed the deadline.

• Another example is when I received construct...read more

Launching a new product involves several steps, from ideation to market launch.

• Conduct market research to identify customer needs and preferences

• Develop a product concept and create a prototype

• Test the product with focus groups and make necessary adjustments

• Create a marketing plan and determine pricing strategy

• Launch the product and monitor sales and customer feedback

• Make any necessary improvements or adjustments based...read more

Primary research is original research conducted by the researcher, while secondary research is based on existing research.

• Primary research involves collecting new data through surveys, interviews, experiments, etc.

• Secondary research involves analyzing existing data from sources like books, journals, websites, etc.

• Primary research is more time-consuming and expensive than secondary research.

• Secondary research is useful ...read more

There are approximately 50-60 traffic signals between Aurangabad and Pune.

• Consider the distance between Aurangabad and Pune is around 235 km.

• Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.

• However, the number may vary based on the route taken and the traffic density.

• Also, the number of signals may have increased or decreased over time due to road development projects.

• Hence,...read more

I am a highly motivated individual with a passion for problem-solving and continuous learning.

• I have a degree in computer science and have worked as a software engineer for 3 years.

• I enjoy taking on new challenges and have experience working in both team and individual settings.

• In my free time, I enjoy reading books on technology and attending tech conferences to stay up-to-date with the latest trends.

• I am also an avid...read more

Market research involves gathering and analyzing information about a target market to make informed business decisions.

• Identify research objectives and target audience

• Choose research methods (surveys, focus groups, etc.)

• Collect and analyze data

• Draw conclusions and make recommendations

• Continuously monitor and update research

• Example: Conducting a survey to determine customer satisfaction with a product

• Example: Analyzing ...read more

The door from which I entered was brown.

• The door was made of wood.

• The color was a dark shade of brown.

• There were no decorations or patterns on the door.

Yes, I attended the ppt and found the case studies presented to be the most interesting.

• Attended the ppt

• Found the case studies to be the most interesting

• Impressed by the data presented

• Liked the interactive nature of the presentation

The annual demand for selling books to IITK students through e-commerce depends on various factors such as the number of students, their course curriculum, and their reading habits.

• The demand can be estimated by conducting a survey among the students to understand their reading habits and preferences.

• The demand can also be influenced by the availability of books in the campus library and bookstores.

• The demand may vary ...read more

Calculating the probability of two friends playing badminton in the same week given certain probabilities.

• Calculate the probability of both playing in the first week (a*a)

• Calculate the probability of both playing in the second week ((1-a)*b*(1-c))

• Calculate the probability of both playing in the third week ((1-a)*(1-b)*c)

• Calculate the probability of both playing in the last week ((1-a-b-c)*(1-a-b-c))

• Add up all the proba