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GfK MODE Senior Analyst Interview Questions and Answers

Updated 24 Feb 2024

GfK MODE Senior Analyst Interview Experiences

1 interview found

Senior Analyst Interview Questions & Answers

user image sukriti vij

posted on 24 Feb 2024

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(2 Questions)

  • Q1. It was basic and easy
  • Q2. Tell me something about yourself
Round 2 - Aptitude Test 

It had basic calculations and numericals

Round 3 - Technical 

(1 Question)

  • Q1. With the manager

Interview questions from similar companies

Interview Questionnaire 

5 Questions

  • Q1. Tell me about yourself
  • Ans. 

    I am a highly motivated individual with a passion for learning and achieving my goals.

    • I have a degree in computer science and have worked as a software engineer for 3 years.

    • I am a quick learner and enjoy taking on new challenges.

    • In my free time, I enjoy hiking and playing guitar.

  • Answered by AI
  • Q2. Why consultancy
  • Ans. 

    Consultancy provides opportunities to work on diverse projects, learn new skills, and make a positive impact on clients' businesses.

    • Consultancy offers exposure to various industries and sectors

    • Consultants work on challenging projects that require problem-solving skills

    • Consultants have the opportunity to learn new skills and gain knowledge

    • Consultants can make a positive impact on clients' businesses by providing valuabl...

  • Answered by AI
  • Q3. Why frost and sullivan
  • Ans. 

    Frost and Sullivan is a leading global research and consulting firm.

    • Frost and Sullivan provides market research, growth strategy consulting, and corporate training services.

    • They have a team of industry experts who provide insights and analysis on various industries.

    • Their research reports and analysis help businesses make informed decisions and stay ahead of the competition.

    • Frost and Sullivan has a global presence with ...

  • Answered by AI
  • Q4. Why should we hire you
  • Ans. 

    I am a highly motivated and skilled candidate with a proven track record of success in my field.

    • I have relevant experience and qualifications

    • I am a quick learner and adaptable to new situations

    • I am a team player and can work well under pressure

    • I have a strong work ethic and am committed to achieving results

    • I am passionate about my work and am always looking for ways to improve

  • Answered by AI
  • Q5. Then some guesstimate questions like no. of resturent in mumbai etc

Interview Preparation Tips

Round: Test
Experience: The test was pretty easy.Questions were not that difficult.There were 10 questions out of which 4 were from DI..3 from quant and rest from verbal and logical.After that they asked us to write an essay on "developing Entreprenurship in J&K" and time limit was 30 minutes
Duration: 10 minutes
Total Questions: 10

Round: Group Discussion
Experience: We were divided into group of 9 people each.
Duration: 20 minutes

Round: Guesstimate Interview
Experience: Overall experience was good.

Skills: Problem solving, Analytical
College Name: NIT SRINAGAR

Interview Preparation Tips

Round: Test
Experience: Pre-Assesment Test conducted in my college.
Consists of Quant, Verbal and logical reasoning.
Students who scored good in this test and had CG above 7 are shortlisted

Tips: Cat preparation would help
Practice aptitude for two months prior to placement season


Round: Group Discussion
Experience: A case was given and should be solved by the group of 8 people in an hour.
They will closely monitor the group and select the students who provide right insights, direct the group in right direction.
Tips: Avoid talking just for sake of talking.
Understand the case and then summarize what you understood.
Speak you idea and also discuss other ideas.
Make sure that the invigilator understands that you are good with cases.
Read Case in point or other case books to get in touch with different cases.
Duration: 60 minutes

Round: Case Study Interview
Experience: Asked few questions like Why Dunnhumy? Type of profiles you applied for? Tell me about your childhood? and few basic HR questions.
Asked a profitability case problem.Even though I did not solve the entire problem, my approach was right.
Gave some data and asked my inference.
Asked to calculate a problem without using pen and paper.
Tips: You need to be good with numbers.
You need to show them that you have the enthusiasm to learn things.



Skill Tips: Go through any good case book.
Show them you enjoy numbers.
Show them you like this work.
Skills: Case Solving Ability, Number Crunching, Ability To Make Quick Calculations
College Name: IIT Kharagpur

Analyst Interview Questions & Answers

C5i user image Anonymous

posted on 22 Jan 2015

Interview Questionnaire 

3 Questions

  • Q1. Telephonic Interview
  • Q2. Present scenario of Indian cricket team and using stochastic to eliminate the worst and preserve the best
  • Ans. 

    Using stochastic to analyze Indian cricket team's current scenario and eliminate worst while preserving best.

    • Stochastic analysis can help identify the strengths and weaknesses of individual players and the team as a whole

    • It can also help in predicting the outcome of future matches based on past performance

    • Eliminating the worst performers and preserving the best can help improve the team's overall performance

    • For example...

  • Answered by AI
  • Q3. General HR Questions

Interview Preparation Tips

Round: Test
Experience: It was purely a quant based paper. I feel a freshie can crack it better than any other, provided their fresh math skills out of iit preparation.

Round: Interview
Experience: General questions.

Round: Interview
Experience: It was handled in the telephonic interview and the topic is too good.

Round: Interview
Experience: The last round of interview was again a telephonic based, where in hardcore HR questions were tested for your convincing skills which will definitely put you on the winning side.

General Tips: Just case studies grilling over with your friends should give you enough confidence to crack any non core company.

Confidence and body language in the interview. It depends on your resume too, but mostly on the time of the interview that will decide your fate in the selection process.
Skills: Confidence , Body language in interview
College Name: IIT MADRAS
Motivation: They were looking for the position of an analyst, and looking at my profile, I had done some high funda statistical modeling, which I think was the reason i got placed in that company.

Interview Questionnaire 

5 Questions

  • Q1. A Big Bazaar store had low profits for the last two months. Whats going on?
  • Ans. 

    Low profits in Big Bazaar store for last two months.

    • Check if there is a decrease in footfall or sales.

    • Analyze the competition in the area.

    • Check if there are any supply chain issues.

    • Evaluate the marketing strategies and promotions.

    • Assess the economic conditions of the area.

    • Consider the impact of COVID-19 on consumer behavior.

    • Review the store's inventory management and pricing strategies.

  • Answered by AI
  • Q2. Heres some data about the quantity of a particular item sold in a store for the last few weeks. Any thoughts?
  • Q3. You have two brands of milk that you can sell in your store,. Which one would you pick?
  • Ans. 

    I would pick the brand that has a higher quality and better taste.

    • Check the quality and taste of both brands

    • Consider the price of each brand

    • Look at the expiration date of both brands

    • Consider the popularity of each brand among customers

  • Answered by AI
  • Q4. Why do you want to work at Dunnhumby?
  • Ans. 

    I am passionate about data-driven insights and Dunnhumby's reputation as a leader in customer data science.

    • I am impressed by Dunnhumby's innovative approach to customer data science

    • I am excited about the opportunity to work with a talented team of data analysts

    • I am drawn to Dunnhumby's reputation for delivering actionable insights to clients

    • I believe that Dunnhumby's focus on customer-centricity aligns with my own valu...

  • Answered by AI
  • Q5. Tell me about this particular internship that you did
  • Ans. 

    I interned at a marketing firm where I worked on social media campaigns and market research.

    • Assisted in creating social media content for clients

    • Conducted market research on target demographics

    • Analyzed data to improve campaign performance

    • Attended client meetings and presented findings

    • Learned about marketing strategies and industry trends

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: 70 people shortlisted probably by cv and pre-assessment test results.

Round: Group Discussion
Experience: 70 shortlisted candidates were divided into 10 groups of 10. GD started, we sat in a circle around a table. All of us were handed a booklet and rough sheets. The interviewers told us that the booklet had three sections. Each section contained some data about a company followed by a question. We, as a group had to answer the three questions within one hour. He, himself suggested that we take twenty minutes per section - 5 mins to go through the data, fifteen to discuss and come to a conclusion. The first section gave us an idea about the company and asked some general questions about decreasing costs. Generic case study stuff. The next two sections were quant heavy. Required us to do a lot of calculations albeit simple. We divided the task among the group members. Ran out of time before solving the third question. Interviewer stepped in and helped us reach a conclusion. We were asked to leave the rough sheet behind. One of the longest and most civil Gds that I have attended. A wonderful experience.
Tips: Try to help move the discussion forward. Draw out your calculations and tables in the rough sheet. Let others speak, one hour is enough time for everyone to shine :).

Round: Case Study Interview
Experience: One interviewer. Small talks about the GD. A moderately long case followed by two short cases. The cases involved some quants. Nothing fancy. I did not follow any framework but he did not seem to mind. He helped me out any place that i got stuck. Asked me about why Dunnhumby. Nailed this answer. Did not ask a lot a questions from my cv, just about an internship i had done at a startup. Asked me whether i was comfortable with coding, told him i had not coded since my first year at college. That was it. Shaked hands and asked me to wait outside. HR came and told me i got the job.
Tips: Think out loud. Whatever you are thinking when looking at the tables or numbers, just speak them out loud for the interviewer so that he knows your thought process. Learn about the company a little bit before showing up for the interview. I was asked only cases, I heard others were asked guesstimates as well.

General Tips: Case in Point is more than enough as far as preparation is concerned. A good CV and CGPA helps. Don't worry, I myself lacked both :P
Skills: Ability To Work In A Team, Case Solving Ability, Quant+Math
College Name: IIT Kharagpur
Motivation: Wanted a job as an analyst with a good work-life balance and a moderately good pay.

Interview Questionnaire 

8 Questions

  • Q1. Questions on Summer Internship
  • Q2. What are your 2 Weaknesses ? Explain them to me ?
  • Ans. 

    I tend to overthink and can be too self-critical at times.

    • I often spend too much time analyzing details and can lose sight of the bigger picture.

    • I sometimes struggle with making decisions quickly due to overthinking.

    • I can be too hard on myself and take criticism too personally.

    • For example, in my previous job, I spent too much time perfecting a project and missed the deadline.

    • Another example is when I received construct...

  • Answered by AI
  • Q3. What is the process of launching a new product to market ? Explain each step ?
  • Ans. 

    Launching a new product involves several steps, from ideation to market launch.

    • Conduct market research to identify customer needs and preferences

    • Develop a product concept and create a prototype

    • Test the product with focus groups and make necessary adjustments

    • Create a marketing plan and determine pricing strategy

    • Launch the product and monitor sales and customer feedback

    • Make any necessary improvements or adjustments based...

  • Answered by AI
  • Q4. Difference between Primary and Secondary Research ?
  • Ans. 

    Primary research is original research conducted by the researcher, while secondary research is based on existing research.

    • Primary research involves collecting new data through surveys, interviews, experiments, etc.

    • Secondary research involves analyzing existing data from sources like books, journals, websites, etc.

    • Primary research is more time-consuming and expensive than secondary research.

    • Secondary research is useful ...

  • Answered by AI
  • Q5. Guesstimate : No of traffic signals between Aurangabad and Pune.
  • Ans. 

    There are approximately 50-60 traffic signals between Aurangabad and Pune.

    • Consider the distance between Aurangabad and Pune is around 235 km.

    • Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.

    • However, the number may vary based on the route taken and the traffic density.

    • Also, the number of signals may have increased or decreased over time due to road development projects.

    • Hence,...

  • Answered by AI
  • Q6. Tell me something about yourself ?
  • Ans. 

    I am a highly motivated individual with a passion for problem-solving and continuous learning.

    • I have a degree in computer science and have worked as a software engineer for 3 years.

    • I enjoy taking on new challenges and have experience working in both team and individual settings.

    • In my free time, I enjoy reading books on technology and attending tech conferences to stay up-to-date with the latest trends.

    • I am also an avid...

  • Answered by AI
  • Q7. What is the process of Market Research ?
  • Ans. 

    Market research involves gathering and analyzing information about a target market to make informed business decisions.

    • Identify research objectives and target audience

    • Choose research methods (surveys, focus groups, etc.)

    • Collect and analyze data

    • Draw conclusions and make recommendations

    • Continuously monitor and update research

    • Example: Conducting a survey to determine customer satisfaction with a product

    • Example: Analyzing ...

  • Answered by AI
  • Q8. How did you know about Consumer Neuroscience ? ( I had spoken about it during induction )

Interview Preparation Tips

Round: Test
Experience: Quantitative Aptitude -10 Q ....Questions on P&L AND Percentage ....Cutoff 7
Verbal Ability - 18 Q .....Sentence Correction Cutoff -12 Q
Case Studies - 2

Time - 1.5 Hrs
Tips: Questions were quite easy ....Time Management Is Important
Duration: 90 minutes

Round: Behavioural Interview
Experience: Checking the confidence of the candidate. I think the fact that I had carried out a Social Research (Ganpati Procession Analysis in Pune ) helped. I could share that experience.
Tips: During your course try and associate yourself with some kind of research work ( whether it is complete or incomplete does not matter ).
Study the company ( website) as much as you can before the interview.


Round: Technical Interview
Tips: Questions on Summer Internship - Prepare well and do speak about

Skills: Ability To Analyse, Communication, Basics of Market Research
College Name: Department of Management Sciences (PUMBA)

I applied via Campus Placement

Interview Preparation Tips

Round: Resume Shortlist
Experience: Based on whether you have experience in analytics, maths or programming.
Tips: If you're serious about EXL, work on a data science project, intern or take up a few courses in data science. Probability and Statistics is a 'must do course'.

Round: Test
Experience: Had 4 questions. One was based on probabilty, another was a puzzle, a data interpretation question and finally a case study question, involving a bit of guesstimate analysis.
Tips: Be strong in probability and puzzles. Do one or two cases with a friend while preparing for any kind of internship.

Round: Group Discussion
Experience: No group discussion

Round: HR Interview
Experience: I was asked about myself, my interest areas, the reason for applying for EXL. That was pretty much it
Tips: Be thorough and genuine with all kinds of HR questions

Duration: 2
College Name: IIT Madras

I applied via Campus Placement

Interview Preparation Tips

Round: Resume Shortlist
Experience: 15 people were short listed from the entire lot.
Tips: High CGPA or course in R programming will be helpful in getting shortlisted.

Round: Telephonic interview
Experience: general HR questions like describe yourself was asked. I was questioned on my tennis knowledge (extra curricular) and detailed description of intern too.
Tips: Be thorough with your resume from start to end and you should be able to explain what you did in interview.

Round: Test
Experience: Difficult questions related to data interpretation mixed with probability were asked to solve within 7 minutes. One guess-estimate question and one case study type problem were asked to be solved within 23 minutes.
Tips: calculations should be done fast and assumptions properly written.
Duration: 30 minutes
Total Questions: 6

General Tips: Be very thorough with your resume and some general HR questions.
Skill Tips: Be calm and not get tensed is a must,
Skills: Analyzing And Problem Solving Skills
Duration: 2
College Name: IIT Madras
Motivation: This is a very diverse company and major attraction is that it applies decision analytics to solve business problems. Being interested in a finance and coding a bit, this profile seemed the right fit.
Funny Moments: I was quizzed on my knowledge of tennis like how many Grand slam has Leander paes won and what was the semi final score of US open.

Interview Questionnaire 

6 Questions

  • Q1. Resume-based questions
  • Q2. What is the color of door from which you entered?
  • Ans. 

    The door from which I entered was brown.

    • The door was made of wood.

    • The color was a dark shade of brown.

    • There were no decorations or patterns on the door.

  • Answered by AI
  • Q3. Did you attend the ppt? What did you like the most about ppt?
  • Ans. 

    Yes, I attended the ppt and found the case studies presented to be the most interesting.

    • Attended the ppt

    • Found the case studies to be the most interesting

    • Impressed by the data presented

    • Liked the interactive nature of the presentation

  • Answered by AI
  • Q4. Intern-based questions
  • Q5. If you start a startup of selling books to IITK students through e-commerce what will be the annual demand you can expect from IITK students?
  • Ans. 

    The annual demand for selling books to IITK students through e-commerce depends on various factors such as the number of students, their course curriculum, and their reading habits.

    • The demand can be estimated by conducting a survey among the students to understand their reading habits and preferences.

    • The demand can also be influenced by the availability of books in the campus library and bookstores.

    • The demand may vary ...

  • Answered by AI
  • Q6. In your hostel every girl plays badminton atleast once a month. The probability of one playing badminton in 1st week is a, probability that if one doesn’t play in 1st week than she will play in 2nd week is...
  • Ans. 

    Calculating the probability of two friends playing badminton in the same week given certain probabilities.

    • Calculate the probability of both playing in the first week (a*a)

    • Calculate the probability of both playing in the second week ((1-a)*b*(1-c))

    • Calculate the probability of both playing in the third week ((1-a)*(1-b)*c)

    • Calculate the probability of both playing in the last week ((1-a-b-c)*(1-a-b-c))

    • Add up all the proba

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: 1. Number of Questions: 30 (10 each from mathematics, English and DI).
2. Type of questions and details Questions of Mathematics and DI were mainly from previous years CAT papers. 
3. The time was very limited and so speed was very important while solving the questions. 
4. Moreover there was cut off for individual sections so keeping that in mind one had give time to each section.
Duration: 30-40 minutes
Total Questions: 10+10+10

Round: HR Interview
Experience: Most of the questions were resume based. The interviewer also tried to confuse me sometimes. While I was answering he looked at the ceiling and here and there but I ensured that I was still answering everything very confidently not diverting my attention.

Round: Case Study Interview
Experience: It was a HR + puzzle + casestudy interview and lasted for 20-25 minutes and had a panel of only one.

General Tips: 1. Don’t leave everything for the end. As December approaches it becomes more and more hectic with end sems, project deadlines, BTP, ppts to attend, test of companies etc. Start preparing early.
2. Do attend ppt and write down points whatever they mention in the ppt. generally one can prepare the questions like why this sector or why this company from the points they mention in ppt. 
3. They generally mention that they are looking for in the candidates in the ppt so this helps in preparing the answers in interview. Moreover do spend some time in preparing for HR. 
4. At least think and write down few basic points of the questions that are generally asked in the interviews.
Skill Tips: Do solve all previous year question papers of CAT and try to increase speed of solving.
Do practice some case studies and puzzles.
Skills:
College Name: IIT KANPUR

Interview Questionnaire 

2 Questions

  • Q1. Basic HR based questions
  • Q2. Basic guesstimate questions were asked

Interview Preparation Tips

Round: HR Interview
Experience: This round went pretty well in my opinion.

Round: Guesstimate Interview
Experience: I had prepared for guesstimates. So, this round went rather well.

General Tips: 1. I had a CPI of 8.6 and my resume didn't have any co-curricular activities as such. I had an intern in Pidilite Industry and i had given my CAT exam.
2. I had joined CL for CAT which helped me for aptitude tests .
3. Also, I prepared for puzzles and guesstimates, took part in the diamond case study competition though I didn't win it. 
4. I had also prepared for core companies as well.
College Name: IIT KANPUR

GfK MODE Interview FAQs

How many rounds are there in GfK MODE Senior Analyst interview?
GfK MODE interview process usually has 3 rounds. The most common rounds in the GfK MODE interview process are HR, Aptitude Test and Technical.
How to prepare for GfK MODE Senior Analyst interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at GfK MODE. The most common topics and skills that interviewers at GfK MODE expect are Analytical, Analytics, Auditing, Business Analysis and Business process.

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GfK MODE Senior Analyst Interview Process

based on 1 interview

Interview experience

4
  
Good
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GfK MODE Senior Analyst Salary
based on 92 salaries
₹3.8 L/yr - ₹5.8 L/yr
43% less than the average Senior Analyst Salary in India
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GfK MODE Senior Analyst Reviews and Ratings

based on 17 reviews

3.4/5

Rating in categories

2.2

Skill development

3.6

Work-life balance

2.5

Salary

4.0

Job security

3.0

Company culture

2.8

Promotions

2.6

Work satisfaction

Explore 17 Reviews and Ratings
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