Add office photos
Engaged Employer
GfK MODE
3.3
based on 231 Reviews
Video summary
Company Overview
Company Locations
Working at GfK MODE
Company Summary
Germany's premier market research organization, focused on providing analytical insights and measuring consumer behavior globally.
Overall Rating
3.3/5
based on 231 reviews

11% below
industry average

Critically rated for
Promotions, Skill development, Salary
Work Policy

Hybrid
72% employees reported

Monday to Friday
79% employees reported

Flexible timing
63% employees reported

No travel
69% employees reported
View detailed work policy
Top Employees Benefits
Health insurance
16 employees reported
Office cab/shuttle
15 employees reported
Free meal
12 employees reported
Cafeteria
12 employees reported
View all benefits
About GfK MODE
Founded in1934 (91 yrs old)
India Employee Count51-200
Global Employee Count5k-10k
HeadquartersNuremberg,Bavaria, Germany
Office Locations
--
Websitegfk.com
Primary Industry
Other Industries

View in video summary
GfK is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. In 2008 they attempted to become #2 via a merger with Taylor Nelson Sofres, a Britain firm. The GfK-Telemeter is a device to measure the TV ratings
GfK MODE Ratings
based on 231 reviews
Overall Rating
3.3/5
How AmbitionBox ratings work?
5
63
4
65
3
43
2
26
1
34
Category Ratings
3.6
Job security
3.3
Work-life balance
3.1
Company culture
2.9
Work satisfaction
2.8
Salary
2.7
Skill development
2.7
Promotions
GfK MODE is rated 3.3 out of 5 stars on AmbitionBox, based on 231 company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at GfK MODE
based on 213 reviews
3.1
Rated by 61 Women
Rated 3.4 for Job security and 3.1 for Work-life balance
3.4
Rated by 152 Men
Rated 3.8 for Job security and 3.5 for Work-life balance
Work Policy at GfK MODE
based on 32 reviews in last 6 months
Hybrid
72%
Work from office
16%
Permanent work from home
12%
GfK MODE Reviews
Top mentions in GfK MODE Reviews
+ 5 more
Compare GfK MODE with Similar Companies
Change Company | Change Company | Change Company | ||
---|---|---|---|---|
Overall Rating | 3.3/5 based on 231 reviews | 3.6/5 based on 935 reviews | 3.5/5 based on 1.1k reviews | 3.2/5 based on 297 reviews |
Highly Rated for | No highly rated category | Work-life balance | No highly rated category | No highly rated category |
Critically Rated for | Skill development Promotions Salary | Promotions Skill development Salary | Salary Promotions Skill development | Promotions Work-life balance Work satisfaction |
Primary Work Policy | Hybrid 72% employees reported | Hybrid 81% employees reported | Hybrid 72% employees reported | Hybrid 52% employees reported |
Rating by Women Employees | 3.1 Average rated by 61 women | 3.8 Good rated by 225 women | 3.2 Average rated by 327 women | 3.2 Average rated by 93 women |
Rating by Men Employees | 3.4 Average rated by 152 men | 3.6 Good rated by 604 men | 3.6 Good rated by 681 men | 3.2 Average rated by 180 men |
Job security | 3.6 Good | 3.3 Average | 3.6 Good | 3.3 Average |
View more
GfK MODE Salaries
GfK MODE salaries have received with an average score of 2.8 out of 5 by 231 employees.
Analyst
(128 salaries)
Unlock
₹3 L/yr - ₹4.5 L/yr
Senior Analyst
(94 salaries)
Unlock
₹3.8 L/yr - ₹5.8 L/yr
Junior Analyst
(92 salaries)
Unlock
₹2.9 L/yr - ₹4 L/yr
Principal Analyst
(67 salaries)
Unlock
₹4.5 L/yr - ₹6.1 L/yr
Senior Specialist
(46 salaries)
Unlock
₹3.5 L/yr - ₹5 L/yr
Market Research Associate
(44 salaries)
Unlock
₹3.1 L/yr - ₹4 L/yr
Market Research Analyst
(44 salaries)
Unlock
₹3.3 L/yr - ₹4.5 L/yr
Junior Specialist
(42 salaries)
Unlock
₹2.9 L/yr - ₹4 L/yr
Research Associate
(36 salaries)
Unlock
₹3 L/yr - ₹4.3 L/yr
Data Analyst
(35 salaries)
Unlock
₹3 L/yr - ₹6 L/yr
Compare GfK MODE with

Market Xcel Data Matrix
2.7

Telecom Network Solutions
4.0

Millward Brown
3.0

C5i
3.6

Dunnhumby
4.0

Frost & Sullivan
3.1

EXL Service
3.7

Access Healthcare
3.9

Straive
3.4

Acuity Knowledge Partners
3.3

Serco
4.3

Sutherland Healthcare Solutions
3.8

Cotiviti
3.8

Athenahealth Technology
4.2

Jasper Colin
4.1

Cotecna Inspection India
3.7

Decision Point
4.0

DNV
4.1

RELX Group
3.7
Dynata
3.9
Contribute & help others!
You can choose to be anonymous
Companies Similar to GfK MODE

Ipsos
Advertising / PR / Events, Banking / Insurance / Accounting, Internet, Analytics & KPO
3.2
• 297 reviews

Market Xcel Data Matrix
Analytics & KPO
2.7
• 151 reviews

Telecom Network Solutions
Telecom
4.0
• 297 reviews

Millward Brown
Advertising / PR / Events, Marketing & Advertising
3.0
• 21 reviews

Frost & Sullivan
Analytics & KPO, Management Consulting
3.1
• 139 reviews

EXL Service
Analytics & KPO
3.7
• 7.2k reviews

Access Healthcare
Internet, Analytics & KPO
3.9
• 3.4k reviews

S&P Global
Financial Services, Internet, Power, Analytics & KPO, Hardware & Networking, Software Product
4.1
• 2.6k reviews
GfK MODE FAQs
When was GfK MODE founded?
GfK MODE was founded in 1934. The company has been operating for 91 years primarily in the Analytics & KPO sector.
Where is the GfK MODE headquarters located?
GfK MODE is headquartered in Nuremberg,Bavaria.
How many employees does GfK MODE have in India?
GfK MODE currently has more than 100+ employees in India. Marketing & Communication department appears to have the highest employee count in GfK MODE based on the number of reviews submitted on AmbitionBox.
Does GfK MODE have good work-life balance?
GfK MODE has a work-life balance rating of 3.3 out of 5 based on 200+ employee reviews on AmbitionBox. 45% employees rated GfK MODE 3 or below, while 55% employees rated it 4 or above for work-life balance. This rating suggests that while some employees recognize efforts towards work-life balance, there is scope for improvement based on employee feedback. We encourage you to read GfK MODE work-life balance reviews for more details
Is GfK MODE good for career growth?
Career growth at GfK MODE is rated as poor, with a promotions and appraisal rating of 2.7. 45% employees rated GfK MODE 3 or below on promotions/appraisal. This rating reflects a negative sentiment among employees for career growth. We recommend reading GfK MODE promotions/appraisals reviews for more detailed insights.
What are the cons of working in GfK MODE?
Working at GfK MODE does have some drawbacks that potential employees should consider. The company is poorly rated for skill development, promotions / appraisal and salary & benefits, based on 200+ employee reviews on AmbitionBox.
Stay ahead in your career. Get AmbitionBox app
Helping over 1 Crore job seekers every month in choosing their right fit company
75 Lakh+
Reviews
5 Lakh+
Interviews
4 Crore+
Salaries
1 Cr+
Users/Month
Contribute to help millions
Get AmbitionBox app