Dr Mohan's Diabetes Specialities Centre Senior General Manager Sales and Marketing Interview Questions and Answers

Branding Marketing Business Development

Q1. Discussion about the plan of action
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Q2. Ideal digital budget, lead cost,
Ans. 
The ideal digital budget depends on the company's goals and target audience. Lead cost varies based on industry and marketing strategies.
• The ideal digital budget should be determined based on the company's goals, target audience, and available resources.

• Factors to consider when determining the digital budget include the size of the target market, competition, and desired reach.

• Lead cost can vary significantly depending...read more
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Q3. Percentage of marketing cost
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The percentage of marketing cost varies depending on the industry and company size.
• The percentage of marketing cost is typically higher for smaller companies compared to larger companies.

• In industries with high competition, the marketing cost percentage may be higher.

• Companies in the technology sector often allocate a significant portion of their budget to marketing.

• The percentage of marketing cost can range from 5% to...read more
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Q4. ATL BTL digital marketing
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Q1. Travel , PF, income tax
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