Directi Product Manager Interview Questions and Answers

I have a strong background in product management and a passion for creating innovative solutions. I applied for the Product Manager position at DirectI because of their reputation for excellence and the opportunity to work on their cutting-edge products.

• I have X years of experience in product management, successfully launching several products in the past.

• I have a proven track record of driving product strategy and del...read more

The case solution submitted suggested features such as personalized recommendations, social media integration, and a user-friendly interface.

• Personalized recommendations based on user behavior and preferences

• Social media integration for easy sharing and promotion

• User-friendly interface with intuitive navigation and clear calls to action

• Integration with third-party services such as payment gateways and shipping provider...read more

The subscription feature is a revenue stream.

• Subscription feature allows users to pay for premium content or services.

• Estimate revenue based on current user base and potential growth.

• Consider pricing strategy and competition.

• Example: Spotify Premium generates $1.5 billion in revenue annually.

The bid for the AdWord should be based on the value of a click and the conversion rate.

• Calculate the value of a click by estimating the revenue generated per click.

• Determine the conversion rate of the website to estimate the number of clicks needed to generate a sale.

• Consider the competition for the keyword and adjust the bid accordingly.

• Use tools like Google Keyword Planner to estimate the bid range for the keyword.

• Re...read more

As Product Manager of YouTube, troubleshoot the problem of falling average time spent on YouTube by a user in the last 2 weeks.

• Analyze user behavior and identify the reason for the drop in average time spent

• Conduct surveys to understand user preferences and expectations

• Review competitor offerings and identify areas of improvement

• Introduce new features or content to increase user engagement

• Improve user experience and in...read more

Merge two unsorted arrays into one sorted array.

• Create a new array to store the merged array

• Loop through both arrays and add elements to the new array

• Sort the new array using any sorting algorithm

• Return the sorted array

Factors to consider while designing a recommendation engine for a news website like MSN.

• Identify user preferences and behavior

• Analyze user history and engagement

• Consider content relevance and recency

• Incorporate social media trends and user feedback

• Use collaborative filtering and machine learning algorithms

• Ensure diversity in recommendations

• Optimize for speed and scalability

Ad fraud and detecting bot fraud mechanisms

• Ad fraud can be carried out through click fraud, impression fraud, and conversion fraud

• Detecting bot fraud can be done through analyzing user behavior, IP addresses, and device information

• Other mechanisms include using machine learning algorithms and third-party verification tools

• Examples of bot fraud detection tools include WhiteOps, DoubleVerify, and Integral Ad Science

Algorithm to list Fibonacci series and find median of combined array with and without 3rd array

• For Fibonacci series, start with 0 and 1, then add previous two numbers to get next number

• For finding median of combined array, merge the two arrays and sort them, then find the middle element(s)

• For finding median without 3rd array, use two pointers to traverse both arrays simultaneously and keep track of previous and current...read more

As a Product Manager, my typical day involved collaborating with cross-functional teams, analyzing market trends, and prioritizing product roadmap.

• Collaborated with cross-functional teams to ensure alignment on product vision and roadmap

• Analyzed market trends and customer feedback to identify opportunities for product improvement

• Prioritized product roadmap based on business goals and customer needs

• Conducted user resear...read more

A car sharing app that connects car owners with people who need a ride.

• Users can search for available cars in their area and book a ride.

• Car owners can list their car and set their own price for the ride.

• The app should have a rating system for both drivers and passengers.

• Payment should be handled through the app.

• Customer acquisition strategy can include social media advertising, referral programs, and partnerships with...read more

Advertisers want to remove 'skip to video' option on Youtube. How should it be priced?

• Pricing should be based on the length of the video.

• Advertisers should pay more for longer videos.

• Pricing should also consider the popularity of the video.

• Advertisers should pay more for popular videos.

• Auction-based pricing could be used to determine the price.

• Advertisers could bid on the price they are willing to pay for the option.

• Pr...read more

Feasibility and monetisation strategy for product features.

• Conduct market research to determine demand and willingness to pay

• Assess technical feasibility and resource requirements

• Consider potential revenue streams and pricing models

• Evaluate competition and differentiation opportunities

• Prioritize features based on impact and feasibility

• Iterate and refine monetisation strategy based on user feedback

As PM of Flipkart, what SQL data would you ask the DB admin to find the root cause of cart abandonment increase?

• Ask for data on the number of abandoned carts in the last week compared to previous weeks

• Check if there were any changes made to the checkout process or payment options

• Analyze the data on the products that were abandoned in the cart

• Look for any technical issues or errors that may have occurred during the chec...read more