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Directi Product Manager Interview Questions, Process, and Tips

Updated 22 Sep 2021

Directi Product Manager Interview Experiences

1 interview found

Interview Questionnaire 

14 Questions

  • Q1. Run me through your resume. Why Product Manager? Why DirectI, which product did you apply for and why?
  • Ans. 

    I have a strong background in product management and a passion for creating innovative solutions. I applied for the Product Manager position at DirectI because of their reputation for excellence and the opportunity to work on their cutting-edge products.

    • I have X years of experience in product management, successfully launching several products in the past.

    • I have a proven track record of driving product strategy and del...

  • Answered by AI
  • Q2. Give a brief of the features suggested in the case solution submitted.
  • Ans. 

    The case solution submitted suggested features such as personalized recommendations, social media integration, and a user-friendly interface.

    • Personalized recommendations based on user behavior and preferences

    • Social media integration for easy sharing and promotion

    • User-friendly interface with intuitive navigation and clear calls to action

    • Integration with third-party services such as payment gateways and shipping provider...

  • Answered by AI
  • Q3. Pick the feature that is a revenue stream and estimate the revenue generated in a year.
  • Ans. 

    The subscription feature is a revenue stream.

    • Subscription feature allows users to pay for premium content or services.

    • Estimate revenue based on current user base and potential growth.

    • Consider pricing strategy and competition.

    • Example: Spotify Premium generates $1.5 billion in revenue annually.

  • Answered by AI
  • Q4. How much should BookMyShow bid for an AdWord that will figure as the top result in a Google search?
  • Ans. 

    The bid for the AdWord should be based on the value of a click and the conversion rate.

    • Calculate the value of a click by estimating the revenue generated per click.

    • Determine the conversion rate of the website to estimate the number of clicks needed to generate a sale.

    • Consider the competition for the keyword and adjust the bid accordingly.

    • Use tools like Google Keyword Planner to estimate the bid range for the keyword.

    • Re...

  • Answered by AI
  • Q5. You are Product Manager of YouTube and average time spent on Youtube by a user has fallen in the last 2 weeks. How will you troubleshoot the problem.
  • Ans. 

    As Product Manager of YouTube, troubleshoot the problem of falling average time spent on YouTube by a user in the last 2 weeks.

    • Analyze user behavior and identify the reason for the drop in average time spent

    • Conduct surveys to understand user preferences and expectations

    • Review competitor offerings and identify areas of improvement

    • Introduce new features or content to increase user engagement

    • Improve user experience and in...

  • Answered by AI
  • Q6. Couple of algo questions. Ex: Sort two unsorted arrays into one.
  • Ans. 

    Merge two unsorted arrays into one sorted array.

    • Create a new array to store the merged array

    • Loop through both arrays and add elements to the new array

    • Sort the new array using any sorting algorithm

    • Return the sorted array

  • Answered by AI
  • Q7. Recommendation engine: What factors will you consider while designing a recommendation engine for a news website like MSN?
  • Ans. 

    Factors to consider while designing a recommendation engine for a news website like MSN.

    • Identify user preferences and behavior

    • Analyze user history and engagement

    • Consider content relevance and recency

    • Incorporate social media trends and user feedback

    • Use collaborative filtering and machine learning algorithms

    • Ensure diversity in recommendations

    • Optimize for speed and scalability

  • Answered by AI
  • Q8. Ad fraud: How is ad fraud carried out? How will you detect a bot’s fraud (list all mechanisms).
  • Ans. 

    Ad fraud and detecting bot fraud mechanisms

    • Ad fraud can be carried out through click fraud, impression fraud, and conversion fraud

    • Detecting bot fraud can be done through analyzing user behavior, IP addresses, and device information

    • Other mechanisms include using machine learning algorithms and third-party verification tools

    • Examples of bot fraud detection tools include WhiteOps, DoubleVerify, and Integral Ad Science

  • Answered by AI
  • Q9. Algorithms: Write an algorithm to list elements of a Fibonacci series; There are two unsorted arrays (with no repeating elements) – find the median of the combined array (use a 3rd array if you wish). Find...
  • Ans. 

    Algorithm to list Fibonacci series and find median of combined array with and without 3rd array

    • For Fibonacci series, start with 0 and 1, then add previous two numbers to get next number

    • For finding median of combined array, merge the two arrays and sort them, then find the middle element(s)

    • For finding median without 3rd array, use two pointers to traverse both arrays simultaneously and keep track of previous and current

  • Answered by AI
  • Q10. What was a typical day in your previous job?
  • Ans. 

    As a Product Manager, my typical day involved collaborating with cross-functional teams, analyzing market trends, and prioritizing product roadmap.

    • Collaborated with cross-functional teams to ensure alignment on product vision and roadmap

    • Analyzed market trends and customer feedback to identify opportunities for product improvement

    • Prioritized product roadmap based on business goals and customer needs

    • Conducted user resear...

  • Answered by AI
  • Q11. Design a car sharing app. Create mockups, describe features. What is your customer acquisition strategy?
  • Ans. 

    A car sharing app that connects car owners with people who need a ride.

    • Users can search for available cars in their area and book a ride.

    • Car owners can list their car and set their own price for the ride.

    • The app should have a rating system for both drivers and passengers.

    • Payment should be handled through the app.

    • Customer acquisition strategy can include social media advertising, referral programs, and partnerships with

  • Answered by AI
  • Q12. Youtube is planning remove the option to “skip to videos” to appease advertisers. How should Youtube price this option to advertisers?
  • Ans. 

    Advertisers want to remove 'skip to video' option on Youtube. How should it be priced?

    • Pricing should be based on the length of the video.

    • Advertisers should pay more for longer videos.

    • Pricing should also consider the popularity of the video.

    • Advertisers should pay more for popular videos.

    • Auction-based pricing could be used to determine the price.

    • Advertisers could bid on the price they are willing to pay for the option.

    • Pr...

  • Answered by AI
  • Q13. Questions on feasibility of features and their monetisation strategy.
  • Ans. 

    Feasibility and monetisation strategy for product features.

    • Conduct market research to determine demand and willingness to pay

    • Assess technical feasibility and resource requirements

    • Consider potential revenue streams and pricing models

    • Evaluate competition and differentiation opportunities

    • Prioritize features based on impact and feasibility

    • Iterate and refine monetisation strategy based on user feedback

  • Answered by AI
  • Q14. You are PM of Flipkart and interviewer is the DB administrator. Cart abandonment in Flipkart has gone up in the last week. What data (in SQL parlance) will you ask the DB guy to find the root cause?
  • Ans. 

    As PM of Flipkart, what SQL data would you ask the DB admin to find the root cause of cart abandonment increase?

    • Ask for data on the number of abandoned carts in the last week compared to previous weeks

    • Check if there were any changes made to the checkout process or payment options

    • Analyze the data on the products that were abandoned in the cart

    • Look for any technical issues or errors that may have occurred during the chec...

  • Answered by AI

Interview Preparation Tips

DirectI interview Preparation:What tips would you give to other job seekers? - Tips:

1) Be thorough with your case submission. Do not mention any feature unless you think it is feasible (technically and economically).

2) Be ready for estimation questions. If the metrics provided are user engagement, CTR, CPC, etc., think through how much each will contribute to revenue in a year. Be prepared with this and not wait to hear it for the first time in the interview.

3) Basic premise: BookMyShow should bid at least as much as the profit it will make through the revenue generated by the AdWord. This boils down to an estimation question about CTR, Avg. ticket size on BookMyShow, CLV of a customer and of course, market size estimation.

4) I think they believe that only by pushing to the limit will creative solutions appear. While solving case type questions, think out loud. Make assumptions and say it loud and provide a rationale for making such an assumption (they shouldn’t be outrageous assumptions).

5) Recommendation engine: Thinking from the perspective of end-users always helps get insights. (Read consumer behaviour). Draw a process chart of how a user would interact with the system and undergo the process step by step. Prior knowledge of workings of search, reco engines will help in listing down the obvious factors. For every factor listed down, discuss if the interviewer agrees with you. Provide your rationale behind the suggestion. (Q7)

6) Ad fraud: Understand the definition of fraud and just to be sure that both are on the same page as far as the understanding of Q goes. If you know technically how ad fraud works, great – feel free to include tech jargon in to your answer. Be careful to not go too deep unless you are sure of what you are saying (you can’t faff on tech aspects). List down metrics to identify bots for fraud (click in my case – links and images). (Q8)

7) Sample metrics/mechanisms to detect: Originating IP of request is same for all suspicious clicks in a day; there will be a pattern in the time to trigger a click after the page fully loads (API request is completed); mouse click always happens at the same end-point on the image on the screen; cursor moves in a straight line from point of origin to end point. (Q9)

8) Do a feasibility analysis of the case submitted while applying for the job. List down why you think the feature will work and why it might not work. Through a tree diagram explain different possible scenarios and how you will overcome the problematic scenarios. Drive home your point by providing assumptions and estimates of the output you claim to achieve through the feature. (Q13)

9) Cart abandonment is a popular case scenario for PM roles. Firstly, draw the user journey from purchase intent to purchase on the app/website. Understand user motivation at each step.
*Identify the step at which the cart being abandoned.
*Upon reaching an agreement with the interviewer on the step list down possible reasons why cart could be abandoned at this step.
(*are the steps at which interviewer wanted SQL queries)
While listing each factor/reason, explain why you think so. There will be cross questioning on this. (Q14)

10) At the end ask some question that will stand out. Easiest way is to make sure the interviewer is made to think to answer the question. This there will most likely be a follow-up comment and couple of minutes of discussion.

Skills evaluated in this interview

Interview questions from similar companies

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Technical 

(2 Questions)

  • Q1. Product life cycle that you have worked
  • Q2. Day in life of a Product Manager

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident in your skills and you should crack it
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Referral and was interviewed in Jan 2024. There were 2 interview rounds.

Round 1 - One-on-one 

(3 Questions)

  • Q1. On basic Product management topics
  • Q2. Tell me about yourself
  • Q3. How do you prioritize roadmap
  • Ans. 

    Prioritizing the roadmap involves considering customer needs, business goals, and resource constraints.

    • Understand customer needs and pain points through user research and feedback.

    • Align roadmap with business goals and objectives.

    • Consider resource availability and constraints.

    • Evaluate potential impact and value of each feature or enhancement.

    • Prioritize based on urgency, importance, and potential ROI.

    • Collaborate with cro...

  • Answered by AI
Round 2 - One-on-one 

(1 Question)

  • Q1. More detail on product management and behavioral questions

I applied via Naukri.com and was interviewed in Oct 2020. There were 4 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. 1. Define role and responsibilities of current role?
  • Q2. Few product management Scenario based questions. What you will do if ..??
  • Q3. Evaluation of analytical skills with different scenario based questions? Which solution you will follow for your product and why
  • Q4. Details of ecommerce flow ?
  • Ans. 

    Ecommerce flow involves browsing products, adding them to cart, checkout, payment, and order confirmation.

    • User browses products and adds them to cart

    • User proceeds to checkout and enters shipping and billing information

    • User selects payment method and confirms order

    • User receives order confirmation and tracking information

    • Examples: Amazon, eBay, Shopify

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - You have to cool and have proper listening ability to understand and think of a solution.
Be confident while answering and justify the reason of your statements.
Ask for the proper job description and understand there expectations.
Showcase your achievements while answering your roles and responsibilities. Justify how you can help them achieve something.
Interview experience
2
Poor
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I applied via Approached by Company and was interviewed in Dec 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Tell me about your work experience
  • Q2. Product based situational questions
Round 3 - One-on-one 

(3 Questions)

  • Q1. Tell me about your journey
  • Q2. Product based situational questions
  • Q3. Product based technical questions
Round 4 - Assignment 

Write about a Product launch that you did highlighting process, stakeholders involved, success, failure and learnings

Interview Preparation Tips

Interview preparation tips for other job seekers - This was a client interview - i would advise anyone to refrain from going into assignment round. The HR partner from the company (not the client) was very unprofessional and did not send me client emails on time and reverted with apologies before totally getting unresponsive.
Interview experience
1
Bad
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
-

I applied via Naukri.com and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - Technical 

(3 Questions)

  • Q1. How do you handle difficult stakeholders?
  • Q2. Insurance policy lifecycle
  • Q3. Simple Join sql query
Round 2 - Technical 

(2 Questions)

  • Q1. Difference between BA and PO
  • Ans. 

    Business Analyst (BA) focuses on understanding business needs and requirements, while Product Owner (PO) focuses on defining and prioritizing product features.

    • BA analyzes business processes and systems to identify areas for improvement, while PO works closely with stakeholders to define product features and prioritize the product backlog.

    • BA typically works on multiple projects simultaneously, while PO is dedicated to a...

  • Answered by AI
  • Q2. No relevant questions in 2nd round

Interview Preparation Tips

Interview preparation tips for other job seekers - Never ever join persistent.From the start of the interview was not listening and rude. They are recruiting for some silly useless projects and when I asked about domain and work timing he became further angry and asked why I was keen on the domain and said you have to work with clients across the globe and be flexible. He didn't have any idea on the diff between product owner and scrum master and kept showing attitude throughout the interview. It was clearly evident that the fellow didn't have any knowledge.He didn't know for which role he is interviewing even. HR also don't talk properly.. Disconnects the call while we are talking
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Company Website and was interviewed in Jul 2023. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - HR 

(2 Questions)

  • Q1. Why do you want to work at Wipro
  • Q2. Wipro is a huge MNC company and would make me incredibly proud to work in a conglomerate like this.this is an amazing company and most of employees that I have come across have only good things to say abou...
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Tell me about yourself
  • Ans. 

    Experienced product manager with a background in tech and a passion for creating innovative solutions.

    • Over 5 years of experience in product management

    • Strong background in technology and software development

    • Proven track record of launching successful products

    • Passionate about creating user-centric solutions

    • Excellent communication and leadership skills

  • Answered by AI
  • Q2. Describe the product feature end to end
  • Ans. 

    The product feature allows users to track their daily water intake and set hydration goals.

    • Users can input the amount of water they drink throughout the day

    • The feature calculates the total water intake and compares it to the user's hydration goal

    • Notifications are sent to remind users to drink water if they are below their goal

    • Users can view their hydration history and trends over time

  • Answered by AI

I applied via Campus Placement

Round 1 - HR 

(2 Questions)

  • Q1. Share your work experience.
  • Q2. Tell me something about yourself.

Interview Preparation Tips

Interview preparation tips for other job seekers - ✓ Prepare Mock GDs, Mock PIs, and Internet for preparing for interviews
✓ Interact with Seniors and friends to learn more about the company
✓ Research online for company-specific preparation
✓ Be good with your CV and HR questions.
✓ Don’t be over smart
✓ Basic work ex domain knowledge

Product Manager Interview Questions & Answers

TCS user image Sai Prashanth

posted on 27 Jun 2024

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(1 Question)

  • Q1. Discusson your previous exp.
  • Ans. 

    I have 5 years of experience in product management, leading cross-functional teams to launch successful products.

    • Led cross-functional teams to launch 3 new products in the past year

    • Implemented agile methodologies to improve product development process

    • Collaborated with marketing and sales teams to create successful go-to-market strategies

  • Answered by AI
Round 2 - Case Study 

Random case study related to your real time products

Round 3 - One-on-one 

(1 Question)

  • Q1. Final discussion
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