Coleda Interview Questions and Answers

Q1. Tell us about yourself
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Q2. Showcase some of you projects
Ans. 
I have worked on projects involving website redesign, mobile app design, and user research.
• Redesigned company website to improve user experience and increase conversion rates

• Designed mobile app interface for seamless navigation and intuitive user interactions

• Conducted user research to gather feedback and make data-driven design decisions
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Q3. What are your favourite apps and why do you like them
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My favorite apps are Instagram for its user-friendly interface and engaging content, Spotify for its personalized music recommendations, and Google Maps for its accurate navigation features.
• Instagram - user-friendly interface, engaging content

• Spotify - personalized music recommendations

• Google Maps - accurate navigation features
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Q4. What roles are you interested in?
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Q5. Where do you see yourself in 5 years?
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In 5 years, I see myself as a seasoned UI/UX designer leading a team of designers, working on innovative projects, and continuously learning and growing in the field.
• Leading a team of designers

• Working on innovative projects

• Continuously learning and growing in the field
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Q1. Javascript basic question asked like closure hoisting some output based question
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Q1. React app optimization and advanced hooks
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Q1. General professional information
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Q1. Swift, UIkit, GCD, Memory management, Restful API, GraphQL
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Q1. Tell me about yourself?
Ans. 
Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.
• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv
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Q2. Attribution models in Google ads?
Ans. 
Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.
• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more
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Q3. Define Ad Rank?
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Ad Rank is a value used to determine the position of an ad on a search engine results page.
• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h
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Q1. Tell me about yourself ?
Ans. 
I am a dedicated and empathetic customer care executive with 5 years of experience in resolving customer issues and providing exceptional service.
• 5 years of experience in customer care

• Skilled in resolving customer issues

• Strong communication and problem-solving skills

• Empathetic and patient when dealing with customers
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Q1. How good are you in typing?
Ans. 
I am an excellent typist with a typing speed of 80 words per minute.
• I have a typing speed of 80 words per minute

• I am proficient in touch typing

• I have experience in data entry tasks
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It was not very hard not very normal.

Q1. Campaign types in Google ads
Ans. 
Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.
• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more
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Q2. Bidding strategies and their comparision
Ans. 
Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.
• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more
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Q1. Bumper ads on youtube
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Q2. Audiences available in google and meta ads
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Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.
• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more
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The round primarily focused on assessing data structure and algorithm (DSA) knowledge, as well as coding proficiency.

Basic math question as well as some logical question

Questions about array , also question about array functions,also question about session and cookie

Q1. Most of the sql questions,
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Q2. Also that you about Previous work in details
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