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Cognizant
Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards
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I applied via Recruitment Consulltant and was interviewed in Oct 2021. There were 2 interview rounds.
Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.
It helps in understanding the effectiveness of different marketing channels.
It helps in optimizing marketing campaigns by identifying the most effective channels.
There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.
For ...
There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.
Custom audiences are created by uploading a list of existing customers or website visitors.
Lookalike audiences are created based on the characteristics of an existing custom audience.
Saved audiences are created by selecting specific demographics, interests, and behaviors.
Other types of audiences in...
I applied via Company Website and was interviewed before Oct 2021. There were 5 interview rounds.
Basic Aptitude with some difficult questions
3 set of coding question were asked 1 easy ,1 medium ,1 hard
I applied via Company Website and was interviewed before Nov 2021. There were 4 interview rounds.
Game Based Aptitude Test + Logical Reasoning
I applied via Naukri.com and was interviewed in Dec 2020. There were 3 interview rounds.
I applied via Newspaper Ad and was interviewed before Mar 2021. There were 2 interview rounds.
I appeared for an interview before May 2021.
based on 3 reviews
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