Bira 91 Assistant Trade Marketing Manager Interview Questions and Answers

Q1. What is the reason for choosing this job opportunity?
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Q2. One new shop which reason you have tell and convenience and sell this product
Ans. 
The new shop is a convenience store selling organic and locally sourced products.
• Focus on convenience for customers by offering a wide range of products in one location

• Highlight the benefits of organic and locally sourced products for health and sustainability

• Offer competitive pricing and promotions to attract customers

• Provide excellent customer service to build loyalty and repeat business
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Q1. Experience discussion, previous roles
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Marketing campaign, BTL, Merchandising

Q1. Marketing principles, customer insights
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Q1. Culture fit, salary negotiation
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Q1. Tell me about your self.
Ans. 
I am a driven and creative marketing professional with 5 years of experience in developing and executing successful campaigns.
• I have a strong understanding of digital marketing strategies and social media platforms.

• I have experience in market research and analysis, as well as developing and managing budgets.

• I am a team player and have experience leading cross-functional teams to achieve goals.

• I am passionate about stay...read more
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Q2. Why you're looking for job change?
Ans. 
Looking for new challenges and growth opportunities.
• Seeking a more dynamic and innovative work environment.

• Desire to expand my skill set and take on new responsibilities.

• Interested in exploring different industries and markets.

• Current company lacks growth opportunities and career advancement.

• Want to work for a company with a strong mission and values that align with my own.

• Looking for a better work-life balance.

• Want to
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Q3. What is your current role and responsibilities.
Ans. 
I am currently working as a Senior Marketing Executive at XYZ Company.
• Developing and implementing marketing strategies to increase brand awareness and sales.

• Managing and coordinating marketing campaigns across various channels.

• Analyzing market trends and customer behavior to identify opportunities for growth.

• Collaborating with cross-functional teams to ensure alignment of marketing efforts with overall business goals.

• T...read more
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Q1. Tell me about your self.
Ans. 
I am a driven and creative marketing professional with 5 years of experience in developing and executing successful campaigns.
• I have experience in both B2B and B2C marketing

• I am skilled in digital marketing, including SEO, SEM, and social media advertising

• I have a proven track record of increasing brand awareness and driving sales through targeted campaigns

• I am a strong communicator and collaborator, able to work effec...read more
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Q2. Why you are looking for job change?
Ans. 
Looking for new challenges and growth opportunities.
• Seeking a more dynamic and challenging role

• Desire to learn new skills and expand my knowledge

• Want to work for a company with a strong vision and values

• Looking for a better work-life balance

• Seeking a higher salary and better benefits package
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Q3. Discribe your current role and responsibilities.
Ans. 
I am currently responsible for developing and executing marketing strategies to increase brand awareness and drive sales.
• Develop and execute marketing plans and strategies

• Conduct market research and analyze data to identify target audience and market trends

• Collaborate with cross-functional teams to create and implement campaigns

• Manage budgets and allocate resources effectively

• Track and report on campaign performance an
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Q4. What is BTL and ATL?
Ans. 
BTL stands for Below The Line and ATL stands for Above The Line. They are two different marketing strategies.
• BTL focuses on direct marketing to a specific target audience through channels like email, SMS, and social media.

• ATL focuses on mass marketing through traditional media channels like TV, radio, and billboards.

• BTL is more cost-effective and measurable, while ATL is more expensive and difficult to measure.

• Examples...read more
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Q5. Best BTL experience from last company.
Ans. 
Developed a successful experiential marketing campaign for a new product launch.
• Created a pop-up store in a high-traffic area to showcase the product

• Offered free samples and interactive demonstrations to engage with potential customers

• Partnered with local influencers to promote the campaign on social media

• Generated a 20% increase in sales during the campaign period
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Q6. How you evaluate an event success
Ans. 
Event success is evaluated based on pre-defined goals, attendee feedback, and ROI.
• Define clear goals and objectives before the event

• Measure attendee satisfaction through surveys and feedback forms

• Track ROI by analyzing the number of leads generated and revenue earned

• Assess social media engagement and media coverage

• Compare actual results with the pre-defined goals to determine success
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