Amul India Procurement Head Interview Questions and Answers for Experienced

The BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or business units.

• Developed by the Boston Consulting Group (BCG)

• It categorizes products/business units into four quadrants based on market growth rate and market share

• Quadrants: Stars, Cash Cows, Question Marks, and Dogs

• Helps in resource allocation and strategic decision-making

• Example: Apple's iPhone as a Star, iPod as a Cash ...read more

Market segmentation is the process of dividing a broad target market into smaller, more specific groups based on common characteristics.

• Market segmentation helps businesses identify and target specific customer groups.

• It involves analyzing factors such as demographics, psychographics, and behavior to create segments.

• Segments can be based on age, gender, income, interests, location, etc.

• By understanding the needs and pr...read more

My strengths include strong communication skills, adaptability, and problem-solving abilities.

• Strong communication skills: I am able to effectively convey information and ideas to others.

• Adaptability: I am able to quickly adjust to new situations and environments.

• Problem-solving abilities: I am skilled at analyzing complex problems and finding creative solutions.

One of my weaknesses is that I tend to be overly critical of my own work.

• I have a tendency to be a perfectionist and spend too much time on tasks

• I struggle with delegating tasks to others

• I can be overly self-critical and have difficulty accepting praise or recognition

I am a dedicated and passionate individual with a strong work ethic and a proven track record of success.

• I have consistently achieved top grades in my academic studies, showcasing my commitment to excellence.

• I have completed multiple internships in the past where I received glowing feedback from supervisors for my hard work and dedication.

• I am actively involved in extracurricular activities such as volunteering and lea...read more

The toughest decision I took was to lay off employees due to financial constraints.

• Had to analyze the financial situation of the company

• Considered various options to cut costs

• Decided to lay off employees as a last resort

• Had to communicate the decision to the affected employees

• Ensured that the process was handled with empathy and fairness

To calculate landing price to retailer and distributor on mark up basis, determine the cost price and apply the desired mark up percentage.

• Determine the cost price of the product

• Decide on the desired mark up percentage for the retailer and distributor

• Calculate the mark up amount by multiplying the cost price with the mark up percentage

• Add the mark up amount to the cost price to get the selling price

• The selling price is...read more

The lctr for other brands at 15% markup margin would depend on their cost of production and desired profit margin.

• Calculate the cost of production for each brand

• Add 15% markup margin to the cost of production

• Subtract the cost of production from the selling price to get the lctr

• Example: If the cost of production for Brand A is $50, the selling price would be $57.50 (15% markup). If the selling price is $70, the lctr wou