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10+ American Express Business Analyst Interview Questions and Answers

Updated 13 Aug 2024

Q1. What are inorganic and organic results in digital marketing

Ans.

Inorganic results are paid ads in search engines while organic results are the natural listings.

  • Inorganic results are paid advertisements that appear at the top or bottom of search engine results pages (SERPs).

  • Organic results are the natural listings that appear in SERPs based on relevance to the search query.

  • Inorganic results are marked as 'Ad' while organic results are not.

  • Examples of inorganic results include Google Ads, Bing Ads, and social media ads.

  • Examples of organic r...read more

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Q2. What is digital marketing?

Ans.

Digital marketing is the practice of promoting products or services using digital channels and technologies.

  • Digital marketing involves various strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

  • It aims to reach and engage with a target audience through online platforms like websites, social media platforms, search engines, and mobile apps.

  • Digital marketing allows businesses to measure and analyze their marketing...read more

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Q3. Guesstimate on the number of active flights over India during a particular instance.

Ans.

There are approximately 2,000 active flights over India at any given time.

  • India has a busy aviation industry with major airports in cities like Delhi, Mumbai, and Bangalore.

  • On average, there are around 2,000 flights in the air over India at any given time.

  • This number can fluctuate depending on the time of day, day of the week, and season.

  • Factors like weather conditions, air traffic control, and airline schedules can also impact the number of active flights.

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Q4. What do you think about Amex Bluebox Value - "Doing it the right way"?

Ans.

Amex Bluebox Value focuses on ethical business practices and transparency.

  • Amex Bluebox Value emphasizes the importance of integrity and honesty in business operations.

  • They prioritize transparency and accountability in their decision-making processes.

  • By 'Doing it the right way', Amex Bluebox Value aims to build trust with customers and stakeholders.

  • Examples of 'Doing it the right way' include fair pricing strategies, ethical sourcing practices, and clear communication with cus...read more

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Discover American Express interview dos and don'ts from real experiences

Q5. What is the Technical tools you have used.

Ans.

I have experience using tools such as Microsoft Excel, SQL, Tableau, and Jira.

  • Microsoft Excel

  • SQL

  • Tableau

  • Jira

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Q6. What is SEO

Ans.

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

  • SEO involves optimizing website content, structure, and HTML code.

  • Keyword research and analysis is a crucial part of SEO.

  • Link building and social media marketing can also improve SEO.

  • Examples of search engines include Google, Bing, and Yahoo.

  • SEO helps businesses increase their online visibility and attract more organic traffic to their website.

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Q7. What is curse of dimensionality

Ans.

Curse of dimensionality refers to the issues that arise when working with high-dimensional data, leading to increased computational complexity and sparsity of data points.

  • High-dimensional data requires exponentially more data points to maintain the same level of data density.

  • Distance between data points becomes less meaningful as dimensions increase, making it harder to interpret relationships.

  • Increased computational complexity and storage requirements when working with high-...read more

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Q8. Guwss no. Of credits cards in india

Ans.

The number of credit cards in India is constantly changing due to various factors such as economic conditions and consumer behavior.

  • The number of credit cards in India is estimated to be around 50-60 million.

  • The number of credit cards issued in India has been steadily increasing over the years.

  • Major credit card issuers in India include HDFC Bank, ICICI Bank, SBI, and Axis Bank.

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Q9. Tell me about your projec5

Ans.

I led a project to streamline inventory management processes for a retail company.

  • Identified inefficiencies in current inventory management system

  • Implemented barcode scanning system to track inventory in real-time

  • Collaborated with cross-functional teams to ensure successful implementation

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Q10. What is regression

Ans.

Regression is a statistical technique used to understand the relationship between variables and make predictions based on that relationship.

  • Regression helps in identifying the strength and direction of the relationship between variables.

  • It is used to predict the value of a dependent variable based on one or more independent variables.

  • Common types of regression include linear regression, logistic regression, and polynomial regression.

  • Example: Predicting sales based on advertis...read more

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Interview Process at American Express Business Analyst

based on 12 interviews
3 Interview rounds
Resume Shortlist Round
One-on-one Round
Personal Interview1 Round
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