Alibaba Group Product Manager Interview Questions and Answers

Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
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Q1. How do you create a roadmap? How do you prioritise features?
Ans. 
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
• Identify business goals and objectives

• Gather feedback from stakeholders and customers

• Prioritize features based on impact and effort

• Create a timeline and milestones

• Align roadmap with company strategy and resources

• Regularly review and adjust roadmap as needed
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Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
Ans. 
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
• Translate product descriptions, user reviews, and customer support into vernacular languages

• Measure success through increased engagement and conversion...read more
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Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
Ans. 
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
• Actively listen to all parties involved in the conflict to understand their perspectives.

• Find common ground an...read more
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Q1. What is an app that you really admire? Why so?
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Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Problem solving and resume based discussion

Data and guesstimate

Q1. Why do you want to join Myntra?
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Q2. Design an end to end Ad platform
Ans. 
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
• Create a user-friendly interface for advertisers to create and manage their ads

• Develop a system to match ads with relevant publishers based on audience demographics and interests

• Provide real-time analytics to advertisers to track the performance of their ads

• Implement a payment system for advertisers to pay publishers for ad space

• ...read more
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Q1. Product Design questions
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Q1. Product Strategy Questions
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A case was provided a few days prior to thw interview, we needed to share our key learnings and point out the objectives that were asked

Q1. Why do you want to join the company?
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Q2. Why product management
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Q3. A case was given where the interviewer asked my favorite app and he asked me how to improve the app
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Q4. What was your previous employment role?
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Q5. How you started liking product management and what did you do in your internship?
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Q1. How will you increase AOV of swiggy by 20%?
Ans. 
To increase AOV of Swiggy by 20%, I will implement personalized recommendations, bundle deals, loyalty programs, and targeted promotions.
• Implement personalized recommendations based on user preferences and past orders

• Introduce bundle deals where customers can save money by ordering multiple items together

• Launch a loyalty program to incentivize customers to order more frequently

• Run targeted promotions such as discounts ...read more
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Q2. RCA : Uber rides have gone down by 50%
Ans. 
Uber rides have decreased by 50%, potential reasons could include changes in consumer behavior, competition, pricing, or external factors.
• Consider analyzing data on consumer trends and preferences to understand the decrease in rides.

• Evaluate the impact of competitors offering similar services at lower prices.

• Assess any changes in Uber's pricing strategy that may have affected ride demand.

• Look into external factors such...read more
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Q1. Design an ATM for blind
Ans. 
ATM for blind with tactile buttons, braille labels, and audio instructions.
• Include tactile buttons with different shapes for easy identification (circle for balance, square for withdrawal, etc.)

• Use braille labels for each button and on the screen for navigation

• Provide audio instructions for each step of the transaction

• Include headphone jack for privacy during transactions
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Q2. How will you improve the everyday meal feature of zomato?
Ans. 
I will enhance the everyday meal feature of Zomato by introducing personalized meal recommendations based on user preferences and dietary restrictions.
• Implement a user profile system where users can input their dietary preferences, restrictions, and favorite cuisines.

• Utilize machine learning algorithms to analyze user data and provide personalized meal recommendations.

• Collaborate with restaurants to offer exclusive eve...read more
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Q1. - How would you access the success of a product using metrics
Ans. 
Product success can be measured using various metrics such as sales, customer satisfaction, retention rate, and market share.
• Track sales figures to determine revenue generated by the product

• Monitor customer satisfaction through surveys, reviews, and feedback

• Analyze retention rate to see how many customers continue to use the product over time

• Assess market share by comparing the product's sales to competitors in the ind
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