Affinity Express Interview Questions and Answers

Photoshop is primarily used for editing and manipulating raster images, while Illustrator is used for creating and editing vector graphics.

• Photoshop is a raster-based software, meaning it works with pixels and is best for editing photos and images.

• Illustrator is a vector-based software, meaning it works with mathematical equations and is best for creating logos, icons, and illustrations.

• Photoshop has more advanced photo editing tools like healing brushes, content-aware fill, ...read more

Illustrator is a vector graphics editor that offers a variety of tools to create and edit artwork.

• Selection tools: Select, Direct Selection, Magic Wand

• Drawing tools: Pen, Pencil, Brush, Shape, Line Segment

• Type tools: Type, Area Type, Point Type

• Transform tools: Scale, Rotate, Reflect, Shear, Reshape

• Color tools: Swatches, Color Picker, Gradient, Eyedropper

• Pathfinder tools: Unite, Minus Front, Intersect, Exclude

• Symbol tools: Create, Edit, Replace

• Artboard tools: Create, Edit, Arr...read more

Photoshop is primarily used for editing and manipulating raster images, while Illustrator is used for creating and editing vector graphics.

• Photoshop is pixel-based, meaning it works with individual pixels to create and edit images.

• Illustrator is vector-based, meaning it uses mathematical equations to create and edit shapes and lines.

• Photoshop is commonly used for photo editing, retouching, and creating digital artwork.

• Illustrator is often used for creating logos, icons, illus...read more

Graphic design, advertising and websites are all related to visual communication and marketing.

• Graphic design involves creating visual content for various mediums such as print, digital, and social media.

• Advertising is the process of promoting a product or service through various mediums such as TV, radio, print, and digital.

• Websites are online platforms that provide information, services, and products to users.

• All three fields require a strong understanding of design princip...read more

Print media refers to traditional forms of media such as newspapers and magazines, while digital media includes online platforms like websites and social media.

• Print media includes newspapers, magazines, brochures, and flyers

• Digital media includes websites, social media platforms, blogs, and online advertisements

• Print media is tangible and physical, while digital media is intangible and accessed electronically

• Print media has a longer production timeline compared to digital me...read more

Forms of media include print, broadcast, digital, and social media.

• Print media: newspapers, magazines, brochures

• Broadcast media: television, radio

• Digital media: websites, blogs, online articles

• Social media: Facebook, Twitter, Instagram

CTR stands for Click-Through Rate. It is a metric used to measure the success of an online advertising campaign.

• CTR is calculated by dividing the number of clicks on an ad by the number of impressions it receives.

• Formula: CTR = (Clicks / Impressions) * 100

• For example, if an ad receives 1000 impressions and gets 50 clicks, the CTR would be 5%.

• CTR is an important metric to evaluate the effectiveness of an ad campaign and the relevance of the ad to the target audience.

• A higher C...read more

Reach refers to the total number of people who see a particular piece of content or advertisement.

• Reach is a key metric in advertising and marketing to measure the potential audience size.

• It can be calculated by looking at the total number of unique views or impressions.

• For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.