Accenture Digital Analyst Interview Questions and Answers

I have worked as a digital analyst for 5 years, specializing in web analytics, data interpretation, and optimization strategies.

• Specialized in web analytics tools such as Google Analytics and Adobe Analytics

• Analyzed website traffic patterns to identify opportunities for optimization

• Implemented A/B testing strategies to improve conversion rates

• Provided data-driven recommendations to improve digital marketing campaigns

CMS stands for Content Management System, AEM stands for Adobe Experience Manager. AEM is a CMS developed by Adobe.

• CMS is a software application used to create, manage, and modify digital content.

• AEM is a comprehensive content management solution for building websites, mobile apps, and forms.

• AEM allows for easy integration with other Adobe products like Adobe Analytics and Adobe Target.

CMS stands for Content Management System, a software application used to create, manage, and modify digital content.

• CMS allows users to easily create and update website content without needing technical knowledge.

• Popular CMS platforms include WordPress, Joomla, and Drupal.

• CMS typically includes features such as user management, SEO tools, and customizable templates.

• CMS can be used for various types of websites, from bl

Yes, I have worked on AEM extensively in my previous role.

• Implemented custom components and templates in AEM

• Developed workflows and automation processes in AEM

• Integrated AEM with other Adobe Marketing Cloud solutions

• Performed A/B testing and optimization using AEM