Digital Analyst Interview Questions and Answers

CMS stands for Content Management System, AEM stands for Adobe Experience Manager. AEM is a CMS developed by Adobe.

• CMS is a software application used to create, manage, and modify digital content.

• AEM is a comprehensive content management solution for building websites, mobile apps, and forms.

• AEM allows for easy integration with other Adobe products like Adobe Analytics and Adobe Target.

Yes, I have worked on AEM extensively in my previous role.

• Implemented custom components and templates in AEM

• Developed workflows and automation processes in AEM

• Integrated AEM with other Adobe Marketing Cloud solutions

• Performed A/B testing and optimization using AEM

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

• Google Analytics helps track website traffic and user behavior

• It provides insights on user demographics, interests, and behavior

• Allows tracking of conversions, goals, and e-commerce transactions

• Can be used to optimize marketing strategies and website performance