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I applied via Campus Placement and was interviewed before Oct 2023. There was 1 interview round.
Keyword research is the process of identifying popular search terms that people enter into search engines.
Identifying relevant keywords for a specific industry or topic
Analyzing search volume and competition for keywords
Using keyword research tools like Google Keyword Planner
Optimizing website content with targeted keywords
Monitoring keyword performance and making adjustments as needed
Google Search Console is used for optimizing website performance in search results, while Google Analytics is used for tracking website traffic and user behavior.
Google Search Console focuses on SEO performance, such as keyword rankings, click-through rates, and indexing issues.
Google Analytics tracks website traffic, user behavior, conversions, and other metrics related to website performance.
Search Console provides i...
Parameters to optimize for on-page SEO
Keyword optimization in title tags, meta descriptions, and headers
Quality and relevant content with proper keyword usage
Optimizing images with alt text and file names
Internal linking to relevant pages on the website
Mobile responsiveness and page load speed optimization
On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves external factors like backlinks and social signals.
On-page SEO includes optimizing meta tags, headings, content, and images on a website.
Off-page SEO involves building backlinks from other websites, social media shares, and influencer collaborations.
On-page SEO focuses on improving user experience and r...
Elements for writing a blog include engaging content, relevant images, SEO optimization, and a clear call-to-action.
Engaging content that is relevant to the target audience
Incorporating relevant images or visuals to enhance the blog
Optimizing the blog for SEO to improve visibility and reach
Including a clear call-to-action to encourage reader engagement
Consistent posting schedule to keep readers engaged
Utilizing social
I use Google Keyword Planner for keyword research.
Google Keyword Planner is a free tool provided by Google Ads.
It helps in finding relevant keywords for SEO and PPC campaigns.
The tool provides search volume, competition, and suggested bid for keywords.
Other tools like SEMrush, Ahrefs, and Moz Keyword Explorer can also be used for keyword research.
The 5 tools for website audit include SEMrush, Ahrefs, Google Analytics, Screaming Frog, and Moz.
SEMrush: Helps analyze website traffic and keyword rankings.
Ahrefs: Provides backlink analysis and competitor research.
Google Analytics: Tracks website performance and user behavior.
Screaming Frog: Crawls websites for SEO issues and broken links.
Moz: Offers SEO insights and website optimization recommendations.
I was assigned to analyze the effectiveness of a recent marketing campaign for a new product launch.
I started by collecting data on key performance indicators such as website traffic, conversion rates, and sales figures.
I used statistical analysis to identify trends and patterns in the data to determine the impact of the marketing campaign.
I also conducted surveys and interviews with customers to gather qualitative fee...
There are three main types of keywords: broad match, phrase match, and exact match.
Broad match keywords: trigger ads for searches that include misspellings, synonyms, related searches, and other relevant variations.
Phrase match keywords: trigger ads for searches that include the exact keyword phrase, with additional words before or after.
Exact match keywords: trigger ads only for searches that match the keyword exactly
99 minds is a marketing analytics platform that helps businesses make data-driven decisions.
99 minds is a marketing analytics platform
It helps businesses make data-driven decisions
Provides insights and recommendations based on data analysis
Top trending discussions
I did my internship at XYZ Corporation.
Interned at XYZ Corporation
Worked in the marketing department
Assisted in creating social media campaigns
Conducted market research
Attended meetings with clients
I learned to take responsibility for my actions and to use my mistakes as opportunities for growth.
I learned to admit my mistakes and apologize when necessary
I learned to reflect on my mistakes and identify areas for improvement
I learned to seek feedback from others and use it to make positive changes
I learned to not be afraid of failure and to view it as a learning experience
For example, when I made a mistake at work ...
I have the skills, experience, and passion to contribute to the success of your company.
I have a proven track record of achieving targets and exceeding expectations.
I possess strong communication and interpersonal skills, which enable me to work effectively with colleagues and clients.
I am a quick learner and adaptable to new environments and technologies.
I am passionate about the industry and eager to contribute to th...
I am a Programmer Analyst with expertise in developing and maintaining software applications.
Proficient in programming languages such as Java, C++, and Python
Experience in analyzing user requirements and designing software solutions
Skilled in troubleshooting and debugging software issues
Strong knowledge of database management systems like MySQL and Oracle
Familiarity with software development methodologies like Agile an...
I come from a close-knit family with diverse backgrounds and interests.
My parents are both educators, and they instilled in me a love for learning and problem-solving.
I have two siblings, an older brother who works in finance and a younger sister who is studying medicine.
We often gather for family dinners and enjoy discussing various topics, from technology to current events.
My family has been a great support system th...
Flexibility can bring advantages like adaptability and creativity, but can also lead to indecisiveness and lack of focus.
Flexibility allows for adaptability to changing situations and creativity in problem-solving.
It can also lead to indecisiveness and lack of focus if not balanced with structure and clear goals.
Advantages include increased resilience, better teamwork, and improved communication.
Disadvantages include p...
My English score is bad due to lack of practice and exposure.
Lack of practice and exposure to English language
Difficulty in understanding complex grammar rules
Limited vocabulary and poor pronunciation
Lack of confidence in speaking and writing English
Possible language barrier if English is not my first language
Caching is the process of storing frequently used data in a temporary storage to reduce access time. LRU caching removes least recently used data.
Caching improves performance by reducing access time to frequently used data
LRU (Least Recently Used) caching removes the least recently used data to make space for new data
LRU cache can be implemented using a doubly linked list and a hash map
When a cache hit occurs, the acce...
TCS
Accenture
Wipro
Cognizant