99minds Market Analyst Interview Questions, Process, and Tips

Keyword research is the process of identifying popular search terms that people enter into search engines.

• Identifying relevant keywords for a specific industry or topic

• Analyzing search volume and competition for keywords

• Using keyword research tools like Google Keyword Planner

• Optimizing website content with targeted keywords

• Monitoring keyword performance and making adjustments as needed

Google Search Console is used for optimizing website performance in search results, while Google Analytics is used for tracking website traffic and user behavior.

• Google Search Console focuses on SEO performance, such as keyword rankings, click-through rates, and indexing issues.

• Google Analytics tracks website traffic, user behavior, conversions, and other metrics related to website performance.

• Search Console provides i...read more

Parameters to optimize for on-page SEO

• Keyword optimization in title tags, meta descriptions, and headers

• Quality and relevant content with proper keyword usage

• Optimizing images with alt text and file names

• Internal linking to relevant pages on the website

• Mobile responsiveness and page load speed optimization

On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves external factors like backlinks and social signals.

• On-page SEO includes optimizing meta tags, headings, content, and images on a website.

• Off-page SEO involves building backlinks from other websites, social media shares, and influencer collaborations.

• On-page SEO focuses on improving user experience and r...read more

Elements for writing a blog include engaging content, relevant images, SEO optimization, and a clear call-to-action.

• Engaging content that is relevant to the target audience

• Incorporating relevant images or visuals to enhance the blog

• Optimizing the blog for SEO to improve visibility and reach

• Including a clear call-to-action to encourage reader engagement

• Consistent posting schedule to keep readers engaged

• Utilizing social

I use Google Keyword Planner for keyword research.

• Google Keyword Planner is a free tool provided by Google Ads.

• It helps in finding relevant keywords for SEO and PPC campaigns.

• The tool provides search volume, competition, and suggested bid for keywords.

• Other tools like SEMrush, Ahrefs, and Moz Keyword Explorer can also be used for keyword research.

The 5 tools for website audit include SEMrush, Ahrefs, Google Analytics, Screaming Frog, and Moz.

• SEMrush: Helps analyze website traffic and keyword rankings.

• Ahrefs: Provides backlink analysis and competitor research.

• Google Analytics: Tracks website performance and user behavior.

• Screaming Frog: Crawls websites for SEO issues and broken links.

• Moz: Offers SEO insights and website optimization recommendations.

I was assigned to analyze the effectiveness of a recent marketing campaign for a new product launch.

• I started by collecting data on key performance indicators such as website traffic, conversion rates, and sales figures.

• I used statistical analysis to identify trends and patterns in the data to determine the impact of the marketing campaign.

• I also conducted surveys and interviews with customers to gather qualitative fee...read more

There are three main types of keywords: broad match, phrase match, and exact match.

• Broad match keywords: trigger ads for searches that include misspellings, synonyms, related searches, and other relevant variations.

• Phrase match keywords: trigger ads for searches that include the exact keyword phrase, with additional words before or after.

• Exact match keywords: trigger ads only for searches that match the keyword exactly

99 minds is a marketing analytics platform that helps businesses make data-driven decisions.

• 99 minds is a marketing analytics platform

• It helps businesses make data-driven decisions

• Provides insights and recommendations based on data analysis