1 India Family Mart Digital Marketing Executive Interview Questions and Answers

ATL refers to Above the Line marketing, which is mass media advertising. BTL refers to Below the Line marketing, which is targeted advertising.

• ATL includes TV, radio, print, and outdoor advertising

• BTL includes direct mail, email marketing, social media advertising, and event marketing

• ATL is more expensive but reaches a larger audience

• BTL is more targeted and personalized

• ATL is used for brand awareness and recognition

• BT

There are several types of retail including department stores, specialty stores, supermarkets, and online retailers.

• Department stores offer a wide range of products and brands under one roof, such as Macy's and Nordstrom.

• Specialty stores focus on a specific product category, such as Sephora for beauty products or GameStop for video games.

• Supermarkets offer groceries and household items, such as Walmart and Target.

• Onlin...read more

BTL marketing refers to below-the-line marketing tactics that are targeted and measurable, such as direct mail, email marketing, and experiential marketing.

• BTL marketing is focused on targeted and measurable tactics

• Examples include direct mail, email marketing, and experiential marketing

• BTL marketing is often used to complement above-the-line advertising

• It can be more cost-effective than traditional advertising methods

• ...read more

A marketing campaign for a new store would involve identifying the target audience, creating a unique value proposition, and utilizing various channels to reach potential customers.

• Conduct market research to identify the target audience and their preferences

• Develop a unique value proposition that sets the store apart from competitors

• Utilize various marketing channels such as social media, email marketing, and advertisi...read more

To win back old customers, I would create a personalized campaign that addresses their specific concerns and offers incentives.

• Identify reasons why customers left and address them in the campaign

• Offer incentives such as discounts or exclusive offers

• Create personalized messages that speak directly to the customer

• Utilize multiple channels such as email, social media, and direct mail

• Track and analyze campaign results to m

Acquiring new customers for an old store

• Create a loyalty program to incentivize repeat business

• Offer discounts or promotions to attract new customers

• Partner with local businesses to cross-promote each other

• Utilize social media and online advertising to reach a wider audience

• Host events or workshops to bring in foot traffic

• Improve the store's curb appeal to attract passersby

• Collect customer feedback and make improvement