1 India Family Mart Digital Marketing Executive Interview Questions and Answers

ATL refers to Above the Line marketing, which is mass media advertising. BTL refers to Below the Line marketing, which is targeted advertising.

• ATL includes TV, radio, print, and outdoor advertising

• BTL includes direct mail, email marketing, social media advertising, and event marketing

• ATL is more expensive but reaches a larger audience

• BTL is more targeted and personalized

• ATL is used for brand awareness and recognition

• BT

There are several types of retail including department stores, specialty stores, supermarkets, and online retailers.

• Department stores offer a wide range of products and brands under one roof, such as Macy's and Nordstrom.

• Specialty stores focus on a specific product category, such as Sephora for beauty products or GameStop for video games.

• Supermarkets offer groceries and household items, such as Walmart and Target.

• Onlin...read more

P&L stands for Profit and Loss. It consists of revenue, cost of goods sold, gross profit, operating expenses, and net profit.

• Revenue: the income generated from sales

• Cost of goods sold: the cost of producing or purchasing the products sold

• Gross profit: revenue minus cost of goods sold

• Operating expenses: expenses incurred in running the business

• Net profit: gross profit minus operating expenses

• Example: A store's revenue i...read more

Dump & Shrink can be controlled by implementing proper inventory management techniques.

• Regularly monitor inventory levels and adjust ordering accordingly

• Implement a first-in, first-out (FIFO) system to prevent expired products

• Train employees on proper inventory handling and storage techniques

• Conduct regular inventory audits to identify and address any issues

• Analyze sales data to forecast demand and adjust inventory lev

To increase store profit, focus on increasing sales, reducing costs, and improving customer experience.

• Increase sales by implementing effective marketing strategies and promotions

• Reduce costs by optimizing inventory management and negotiating with suppliers

• Improve customer experience by providing excellent customer service and creating a welcoming atmosphere

• Analyze sales data to identify trends and adjust strategies ac...read more

I will create a detailed plan, hire and train a competent team, and ensure a successful grand opening.

• Create a detailed plan for the store opening, including timelines and tasks

• Hire and train a competent team, ensuring they understand the company's values and goals

• Ensure all necessary equipment and supplies are ordered and set up before the opening

• Promote the grand opening through various marketing channels

• Monitor the ...read more