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Spencer's Retail Marketing Executive Interview Questions and Answers

Updated 30 Mar 2021

Spencer's Retail Marketing Executive Interview Experiences

1 interview found

I applied via Walk-in and was interviewed in Mar 2021. There was 1 interview round.

Interview Questionnaire 

3 Questions

  • Q1. What is ATL vs BTL ?
  • Ans. 

    ATL refers to Above the Line marketing, which is mass media advertising. BTL refers to Below the Line marketing, which is targeted advertising.

    • ATL includes TV, radio, print, and outdoor advertising

    • BTL includes direct mail, email marketing, social media advertising, and event marketing

    • ATL is more expensive but reaches a larger audience

    • BTL is more targeted and personalized

    • ATL is used for brand awareness and recognition

    • BT

  • Answered by AI
  • Q2. What are the types of retail ?
  • Ans. 

    There are several types of retail including department stores, specialty stores, supermarkets, and online retailers.

    • Department stores offer a wide range of products and brands under one roof, such as Macy's and Nordstrom.

    • Specialty stores focus on a specific product category, such as Sephora for beauty products or GameStop for video games.

    • Supermarkets offer groceries and household items, such as Walmart and Target.

    • Onlin...

  • Answered by AI
  • Q3. Intoduce yourself.

Interview Preparation Tips

Interview preparation tips for other job seekers - Just be casual. Try to know about the company before going for the interview. Try to know some of the marketing terms and how Spencer's do marketing.

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. How would you approach the current situation, the state of the business
  • Ans. 

    I would conduct a thorough analysis of the current market trends, customer needs, and competitors to develop a strategic plan for growth.

    • Conduct market research to understand current trends and customer preferences

    • Analyze competitors' strategies and identify areas for improvement

    • Develop a strategic plan based on the findings to drive business growth

    • Implement marketing campaigns to reach target audience and increase bra

  • Answered by AI
  • Q2. What is your long term plan with Titan company?
  • Ans. 

    My long term plan with Titan company is to drive sustainable growth through innovative marketing strategies, expanding market reach, and building strong brand loyalty.

    • Focus on developing and implementing innovative marketing strategies to stay ahead of competitors

    • Expand market reach by entering new markets and segments

    • Build strong brand loyalty through customer engagement initiatives and personalized marketing campaign...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Show passion for the Titan Company brands and the Tata name
2. Showcase your good values - Honesty, integrity, etc
3. Best if you can understand their business problem and propose a solution to how you plan to solve it
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Step by step process to build a strong SEO
  • Ans. 

    Building a strong SEO involves keyword research, on-page optimization, content creation, link building, and monitoring.

    • Conduct keyword research to identify relevant keywords for your website

    • Optimize on-page elements such as title tags, meta descriptions, and headings

    • Create high-quality, relevant content that incorporates the chosen keywords

    • Build backlinks from reputable websites to improve your site's authority

    • Monitor ...

  • Answered by AI

Skills evaluated in this interview

I applied via Approached by Company and was interviewed in Oct 2021. There were 2 interview rounds.

Round 1 - Aptitude Test 

Paychometric test which is conducted in partnership with Jombay Debrief. You have to answer some 150 odd questions which gives the employer some insights into your personality.

Round 2 - HR 

(7 Questions)

  • Q1. Tell me about yourself.
  • Q2. Where do you see yourself in 5 years?
  • Q3. Why are you looking for a change?
  • Q4. What are your salary expectations?
  • Q5. Why should we hire you?
  • Q6. Share details of your previous job.
  • Q7. What is your family background?

Interview Preparation Tips

Interview preparation tips for other job seekers - I was delighted when I got a call from Ritika Narvekar from the HR cell of Trent Tata who told me that I have been recommended by an internal reference. Working with the Tata Group was always a dream and I was so motivated to do well in the interview.

The same day I was asked to take up the online psychometric test. Post this; they scheduled the interview 2 days later with the corporate HR team which is headed by a high profiled lady called Tanaz Mulla.

The interview went for 45 odd minutes. Rather than asking me questions to judge my skill sets or get a peek into my career achievements, she was keen on screening my personality. Tanaz asked me some specific questions like 'how would you react in XYZ scenarios at work.' After answering every question, she would say that your psychometric tests reveal otherwise and grill you in many different ways.

My chances of making it to the final round were difficult. I come from a very different background but I had some hopes since it was through an internal reference. While concluding the interview I just requested Tanaz and Ritika from the HR team to at least tell me about their decision in case they happen to reject me. Tanaz, being the head of HR told me that it's a standard practice in Tata to inform the candidates.

After a week I asked the person from Tata who had recommended my profile. He told me that the HR team would schedule the functional round with someone in the marketing team.

I was hopeful and so were my family members. I was hoping to make my biggest career move and weaving dreams of retiring from that company.

Post this, I waited for 20 days but there was no response from their side.

Reluctantly and also with a lot of fear, I wrote a mail to Ritika Narvekar with a CC to Tanaz Mulla asking them about their decision. I haven't received a single response from them to date.

It's evident I have been REJECTED.

Long story short. Don't fall for the brand name Tata. It's a sheer waste of time. They are just a big conglomerate and it's not like those good old days of working with Tata as we used to hear it from our mom and dad. Times have changed and so is the Tata group.

The Tata group once branded as the best employer in the country is now filled with HR bandits like Ritika Narvekar and Tanaz Mulla. These HR generalists don't even have the basic courtesy of responding to a candidate who has invested his time in giving an interview.

I don't have any problems being rejected. I knew coming from a very different background in marketing my chances are going to be below. There is a high possibility that the functional manager never felt like screening me for the second round. I would have never raised any questions about their decision. But these turramkhans of HR should at least inform the candidate and not keep him guessing till eternity.

These so-called HR people join the Tata group after passing out of top B schools. I doubt if the IIMs and premier B schools train them to be so insensitive.

A peek into the Glassdoor reviews of Tata Trent presents a sorry picture of the Tatas. The credibility of being a top employer is waning. Just like any other company toxicity at work, extended working hours, and lesser pay are the new norms at Trent.

The work culture of a company is usually set by the leadership team. Tanaz Mulla who heads the corporate HR team can't even fulfill the request of a candidate who is quite justifiably asking about his fate in the company.

No matter how nice these HR people talk during the interviews, in reality, they are evil incarnates who'd love to keep a candidate guessing. Such HR bandits who can't value people should be called out no matter how prestigious degrees they hold.

I am not sulking for getting rejected by Trent but deeply hurt to see that the Tata group which I always held in high esteem is infiltrated by such HR bandits and toxic people in the leadership team.

I applied via Approached by Company and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - Case Study 
Round 2 - Group Discussion 
Pro Tip by AmbitionBox:
Don’t treat group discussions as an argument. Group discussion is about reaching a meaningful conclusion.
View all tips

Interview Preparation Tips

Interview preparation tips for other job seekers - Be reliable and confident in what you speak

I applied via Recruitment Consultant and was interviewed before Feb 2017. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. Was focus on core strength and experience in different sectors

Interview Preparation Tips

General Tips: Overall it was good experience and also made me to learn several other things.

I always believe we should accept the interview calls, this make someone to highlight our weakness and strength. Also this give several opportunity to learn.
Skills: Communication, Analytical Skills, Leadership, Presentation Skills, Time Management, Decision Making Skills
Duration: >3 Months

Spencer's Retail Interview FAQs

What are the top questions asked in Spencer's Retail Marketing Executive interview?

Some of the top questions asked at the Spencer's Retail Marketing Executive interview -

  1. What is ATL vs BT...read more
  2. What are the types of retai...read more

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Spencer's Retail Marketing Executive Salary
based on 28 salaries
₹1.8 L/yr - ₹5 L/yr
5% less than the average Marketing Executive Salary in India
View more details

Spencer's Retail Marketing Executive Reviews and Ratings

based on 7 reviews

3.8/5

Rating in categories

4.3

Skill development

3.0

Work-life balance

3.0

Salary

3.4

Job security

2.3

Company culture

2.9

Promotions

3.6

Work satisfaction

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