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31 Zendesk Jobs
Web Information Architecture Manager
Zendesk
posted 2d ago
Job Role Insights
Key skills for the job
Job Description
- Develop and maintain information architecture for the website.
- Own site navigation, taxonomy, and URL structures to improve usability and SEO.
- Collaborate with UX, content, SEO, and design teams for a seamless customer journey.
- Define and manage metadata and tagging strategies for improved searchability.
- Conduct user research, card sorting, and tree testing to validate IA decisions.
- Analyze web analytics and user behavior to identify improvement opportunities.
- Ensure content organization consistency aligned with brand messaging and goals.
- Partner with web engineering for implementation of IA improvements.
- Lead content migration and restructuring during platform transitions or updates.
- Stay updated on best practices in information architecture, UX, and SEO.
- 5+ years of experience in information architecture, UX, content strategy, or web strategy in B2B SaaS or enterprise environments.
- Strong understanding of website navigation, taxonomy, and user experience principles.
- Experience in conducting user research and usability testing.
- Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics, Hotjar).
- Understanding of SEO best practices, including site structure and internal linking.
- Experience with CMS platforms (e.g., AEM, WordPress) and structured content models.
- Proven ability to collaborate cross-functionally with various teams.
- Excellent problem-solving and communication skills, capable of simplifying complex structures.
Nice to Have
- Experience with Adobe Experience Manager (AEM) or other enterprise CMS platforms.
- Background in conversion rate optimization (CRO) and demand generation.
- Familiarity with AI-driven search, personalization, and content recommendation systems
Employment Type: Full Time, Permanent
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