Analyst- Web Analytics

Job Description Analyst- Web Analytics

Why would you like to join us?

TransOrg Analytics specializes in Data Science, Data Engineering and Generative AI, providing advanced analytics solutions to industry leaders and Fortune 500 companies across India, US, APAC and the Middle East. We leverage data science to streamline, optimize, and accelerate our clients' businesses.

Visit at www.transorg.com to know more about us.

Overview: Key Expertise: Web Analytics implementation

What is expected -

• 1-3 years of relevant experience in Web Analytics.
• Experience in web analytics tools, such as Google Analytics and Adobe Analytics
• Experience in tracking implementation using GTM and DTM (tag management tools)
• Experience in mobile app analytics implementation
• Understanding of latest trends and tools in digital analytics
• Ability to understand business requirements, translate them to technical specifications and create proper documentation
• Exposure to large travel & e-commerce platforms web analytics data
• Knowledge of third party pixel implementation
• Effective communication skills as the role demands interactions with stakeholders across business verticals
• Ability to understand and analyse business KPIs
• Knowledge of customer attribute data to deliver robust insights on customer behaviour