Head of Marketing and PR

Role & responsibilities

1. Urgent Marketing Strategy

• Primary Audience: High-net-worth individuals (HNWIs), luxury fashion lovers, influencers in luxury circles, and high-end retail buyers.
• Secondary Audience: Fashion industry professionals, media outlets, luxury event organizers.
• Website & E-commerce Optimization: Ensure that the website is visually appealing and fully optimized for e-commerce, especially for international buyers.
• Social Media Campaigns: Leverage Instagram, Facebook, Pinterest, and LinkedIn with high-quality images, stories, and collaborations with luxury influencers.
• Focus on Instagram and Pinterest, which are visually driven and attract luxury brands.
• Use targeted ads for international reach (Geo-targeting key luxury markets: USA, Europe, Middle East, Southeast Asia).
• SEO & Content Marketing: Create blog posts and articles about luxury fashion trends and Faabiiana Indias design philosophy to drive organic traffic.
• Influencer Marketing: Collaborate with fashion influencers, luxury bloggers, or celebrities who resonate with your brand's aesthetic.
• Brand Ambassadors: Engage a celebrity or a recognized figure in the luxury space to become an ambassador for the brand.
• Luxury E-commerce Platforms: Consider listing products on global luxury e-commerce sites (e.g., Net-a-Porter, Farfetch).
• Luxury Newsletters: Send curated newsletters with limited edition or exclusive offers to VIP clients.
• Urgent Promotions: Highlight seasonal discounts, exclusive collections, or personalized services for international clients.

2. Urgent PR Strategy

• Global Launch Announcement: Craft a high-end press release highlighting new collections, key milestones, or exclusive events that Faabiiana India is launching.
• Distribution: Send this to top-tier fashion magazines, luxury blogs, and influencers, ensuring the press release reaches international markets.
• Pitching to Fashion Journalists: Personally reach out to high-profile journalists from publications like Vogue India, Harper's Bazaar, Elle, Forbes (fashion section), and international outlets covering luxury brands.
• Luxury Pop-Up Shops: Host exclusive pop-up stores or fashion shows in high-end cities globally (London, Paris, New York).
• VIP Customer Events: Organize an exclusive fashion show or a gala event to introduce new collections to international buyers and influencers.
• Trunk Shows: Host private trunk shows in cities with high concentrations of potential buyers (Dubai, Milan, Paris, etc.).
• Luxury Fashion Bloggers: Reach out to bloggers who specialize in luxury fashion for product reviews, giveaways, or event invites.
• Celebrity Endorsements: Secure celebrity endorsements or appearances, either through partnerships or invitations to exclusive events, to enhance brand credibility.
• Contingency Planning: If there are any potential PR issues or misunderstandings, create a rapid-response PR plan to handle them efficiently with pre-drafted responses for media inquiries.

3. Urgency Tactics

• Time-Limited Offers: Create urgency by promoting exclusive limited-time collections or access to the brand (early bird discounts, early access to sales).
• Collaborations with International Influencers: Speed up influencer collaborations to generate quick visibility in international markets.
• Launch Event/Webinar: Organize an online launch event or webinar for international audiences, making it exclusive and time-sensitive (invite-only with RSVP deadlines).

4. International Considerations

• Localization for International Markets: Adjust campaigns and content to fit cultural preferences of international buyers. Provide translations for key markets like the Middle East, USA, Europe, and Asia.
• Payment Solutions: Ensure international payment options (e.g., PayPal, Stripe, international cards) are available to cater to global buyers.
• By combining targeted, international strategies with urgent execution, Faabiiana India can establish itself as a recognized luxury brand globally.

Preferred candidate profile

• Graduate with 5-8 years of experience in to Marketing & PR for Luxury International Fashion Brand.
• Excellent command on English language, especially rules of syntax, punctuation, and grammar.
• Readiness for minimum 3 years of commitment.