Head Of Marketing

Truein is a fast growing B2B SaaS product company, offering Attendance & Timesheet solutions to the companies with Contractual and Distributed workforce. 500+ customers across the globe now believe in what we do and have embarked on this journey with us.
At Truein, we are on a mission to bring transparency and controls in the time & attendance process. We leverage Face recognition and AI technologies. We are backed by Investors and a high potential team of 26 people and growing.

We genuinely care about everyone we hire. You ll learn new things and grow no matter how experienced you are. We have a growth-oriented mindset and believe in continuous learning, ownership, and have a bias for action. We have an open, fun, and exciting startup culture.

In this hands-on Marketing Lead role, you will play a pivotal role in driving the growth of our product. You will lead the development and execution of marketing strategies, with a strong focus on demand generation, to achieve our revenue targets. Your entrepreneurial spirit and proven ability to grow a company s revenue will be essential to your success in this role.

• Build and lead marketing team across demand gen, content marketing, product marketing, and more.This includes running targeted marketing campaigns, optimizing leads quality and conversion funnels.
• Design cross-functional and cross-channel campaigns.
• Engage and work with external marketing agencies.
• Collaborate with sales, product, and leadership, to drive new business, and be confident in owning a leads pipeline number.
• Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results.
• Partner with sales and customer-success teams to ensure marketing strategy is aligned with other acquisition and retention initiatives.

• 5-10 years of experience in marketing and leadership roles in B2B SaaS startups.
• Experience with demand gen, product marketing, email marketing, content marketing, advertising, SEO, and social media.
• Experience running successful multi-channel marketing campaigns.
• Incredible writing skills. Have a knack for crafting interesting copy.
• Demonstrated experience and comfort owning a revenue and pipeline number; thrive in an outcome-focused environment.
• Proficiency in marketing tools and analytics platforms.
• Leadership skills with the ability to set and prioritize goals.
• Masters or Bachelors degree in marketing, business, or a related field.
• Strong analytical and problem-solving skills.
• Passionate and proactive: a driven, self-starter who can work independently and as part of a team.

• Good to have:
• Entrepreneurial background.
• Have exposure working in the growth journey of revenue from $1 million to $10 million.
• Experience in navigating the US and international markets, with a focus on the enterprise segment.

• 1. Competitive compensation package and benefits.
• 2. Work closely with founders and be part of a truly amazing team.
• 3. Join a fast-growing startup early, make a difference and enjoy the ride.