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WN Infotech

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347 WN Infotech Jobs

PPC Specialist

WN Infotech

1-3 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

PPC Specialist

WN Infotech

posted 5d ago

Job Role Insights

Key skills for the job

Digital Marketing Manual Testing Computer Science Software Configuration Management Research Social Media Marketing

+ 4 more

Job Description

Job Summary

As a PPC Specialist at Web Neural Infotech, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms to increase traffic, generate leads, and improve ROI. Your primary goal will be to drive qualified traffic to AI, ML, and Big Data-driven solutions through strategic bidding, keyword research, ad copy optimization, and performance analysis. You will work closely with the digital marketing team to ensure PPC campaigns align with the company s goals and objectives.

This role is perfect for freshers with a passion for digital advertising and experienced professionals looking to drive impactful results through paid search marketing.

Your Role and Responsibilities

PPC Campaign Management : Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.

Keyword Research : Conduct thorough keyword research and analysis to identify high-converting keywords.

Ad Copy Creation : Write and optimize compelling ad copy that aligns with targeted keywords and audience segments.

Bid Management : Manage and optimize bidding strategies to ensure the best cost-per-click (CPC) and return on ad spend (ROAS).

Performance Monitoring : Track, analyze, and report on PPC campaign performance using Google Analytics, Google Ads, and other analytics tools.

A/B Testing : Conduct A/B testing on ad copy, landing pages, and targeting strategies to continuously improve campaign effectiveness.

Landing Page Optimization : Collaborate with the web and design teams to optimize landing pages for better conversions.

Remarketing : Implement and manage remarketing campaigns to re-engage previous site visitors and increase conversions.

Budget Management : Monitor and manage PPC budgets, ensuring the best allocation of resources to achieve campaign goals.

Competitor Analysis : Analyze competitors PPC campaigns and keywords to identify opportunities for improvement.

Required Technical and Professional Expertise

PPC Platforms : Proficiency in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
Keyword Research Tools : Experience with keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
Analytics : Strong knowledge of Google Analytics and conversion tracking to monitor PPC performance and ROI.
A/B Testing : Experience in conducting A/B tests for ad copy, landing pages, and targeting to maximize conversions.
Bid Management : Knowledge of automated bidding strategies and manual bid adjustments.
Copywriting : Strong skills in writing persuasive and engaging ad copy.
Landing Page Optimization : Familiarity with landing page design best practices and tools like Unbounce or Instapage.
Excel/Sheets : Strong Excel/Google Sheets skills for campaign reporting and analysis.
Problem-Solving : Ability to analyze data, identify trends, and propose actionable insights to improve campaign performance.

Qualification & Experience Required

Education : Bachelor s degree in Marketing, Business, Computer Science, or a related field.
Certifications (Preferred) :
- Google Ads Certification , Facebook Blueprint Certification , or Microsoft Advertising Certification .
Experience :
- Freshers with hands-on PPC experience or coursework/projects are encouraged to apply.
- 1-3 years of experience in managing PPC campaigns, preferably with a focus on Google Ads or Bing Ads.