PPC Executive / Senior PPC Executive / PPC Specialist

We are looking for a PPC Executive role Position: PPC Executive

Job Summary:
The PPC Executive will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various platforms, including e-commerce sites
like Flipkart and Amazon.

The ideal candidate will have a strong background in performance marketing and affiliate marketing, with a proven track record
of running successful PPC campaigns.

Key Responsibilities:
PPC Campaign Management:
Plan, create, and manage PPC campaigns across search engines, social media, and e-commerce platforms.
Optimize campaigns to maximize ROI, drive traffic, and achieve conversion goals.
Monitor and analyze campaign performance, making data-driven adjustments to improve results.

E-commerce Advertising:
Manage and optimize PPC campaigns on e-commerce platforms such as Flipkart, Amazon, and others.
Develop strategies to increase product visibility and sales on e-commerce platforms.
Track and report on key performance indicators (KPIs) specific to e-commerce advertising.

Performance Marketing:
Implement performance marketing strategies to drive measurable outcomes.
Analyze performance data and provide insights to improve campaign effectiveness.
Collaborate with the marketing team to align PPC campaigns with overall marketing goals.

Affiliate Marketing:
Manage affiliate marketing programs to drive traffic and conversions.
Identify and recruit new affiliates to expand the affiliate network.
Monitor affiliate performance and provide support to ensure optimal results.

Keyword Research and Analysis:
Conduct keyword research to identify high-performing keywords for PPC campaigns.
Analyze keyword performance and make recommendations for optimization.
Stay updated on industry trends and competitor activities.

Ad Copy and Creative Development:
Develop compelling ad copy and creative assets for PPC campaigns.
Test and optimize ad creatives to improve click-through rates (CTR) and conversion rates.
Ensure all ad copy and creatives align with brand guidelines and marketing objectives.
Budget Management:

Manage PPC campaign budgets to ensure efficient allocation of resources.
Monitor spending and adjust bids to achieve desired performance within budget constraints.
Provide regular reports on budget utilization and campaign performance.
Reporting and Analysis:

Prepare detailed reports on PPC campaign performance, including key metrics and insights.
Use analytics tools to track and measure campaign effectiveness.
Present findings and recommendations to the digital marketing team and senior management.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 2 years of experience in PPC campaign management, performance marketing, and affiliate marketing.
Proven track record of running successful PPC campaigns across various platforms, including e-commerce sites like Flipkart and Amazon.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficient in PPC tools and platforms, such as Google Ads, Bing Ads, Facebook Ads, and e-commerce advertising platforms.
Excellent communication, organizational, and project management skills.
Ability to work independently and as part of a team in a fast-paced environment.
Certification in Google Ads or other relevant platforms is a plus.