Senior Brand Marketing Manager

Who are we

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider.

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience.

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
• Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The sole vendor named as Customers Choice: 2024 Gartner Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Third Consecutive Year
• Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What will you get to do

• This full-time position reporting to the Director of Brand Marketing has only one goal to highlight Whatfix as the indisputable leader of our category, founded upon our Customer First mentality.
• In achieving that goal, this person should have a comprehensive understanding of building a brand, internally and externally, through strategy and positioning, organic and paid campaign development and distribution, design and pre-/post-production systems (web, design, video, etc), market research and trends, and beyond.
• Additionally, this role will actively work on inter-departmental projects that improve the representation of our category leadership (with first and foremost attention being the service of our Customers), so prior success working with cross-functional teams and executing across integrated OKRs is essential.
• Champion Brand Voice, Tone, and Visual Identity standards across the team, bringing our Customer First mentality to the forefront
• Orchestrate and execute integrated marketing campaigns through organizational events, organic social, website and owned properties, paid placement, and more
• Manage and prioritize project tickets in the request system, set milestones and timelines, and drive cross-functional team assignments through distribution
• Proactively set up teammates for success in their work by assisting with long-term goals and helping them own short-term results
• Collaborate with stakeholders across the broader organization to create a stronger Brand representation for every Whatfixer

What should you have

• 8+ years of experience in brand management/development with high growth, omnichannel consumer brand
• 5+ years of experience in B2B, Tech, Enterprise, or startups preferable
• Experience developing and/or executing integrated marketing campaigns, history of taking ideation and conception through execution, deployment, and statistical analysis
• Broad range of marketing knowledge growing a brand, with expertises ranging from brand management and development to media and channel strategy
• Goal-oriented and data-driven mindset, with the ability to understand consumer behavior and trends, turning them into resonant, impactful campaigns
• Ability to deliver work independently, testing and learning latest and greatest brand/content/marketing strategies, while actively helping and supporting others as an essential POC of the Brand Marketing team
• Experience with budget ownership with understanding of how investments impact business results across core brand metrics and sales KPIs
• Time and project management skills, including the ability to work on multiple projects across different functional stakeholders at once
• Outstanding relationship-building skills, including great written and verbal communication abilities

Perks & Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status