Regional Marketing Manager- South

Responsibilities

• Develop and implement comprehensive marketing strategies for Lenexis Foodworks in your assigned region, aligning with overall brand goals.
• Manageregional marketing spends and ensure a return on investment (ROI) focus for all initiatives.
• Anchor the Go-To-Market for New store launches in your region. Collaborate with the Project, Business Development, Operations and Central Marketing team to ensure smooth launch.
• Design and execute targeted marketing campaigns across various channels, including offline activations, digital marketing, and local partnerships.
• Collaborate with regional teams, operations, and agencies to ensure seamless campaign execution.
• Analyze campaign performance through key performance indicators (KPIs) and make data-driven adjustments for optimization.
• Stayupdated on the latest trends in QSR marketing, including hyperlocal digital media strategies.
• Develop and maintain strong relationships with key stakeholders in your region, including media partners and local influencers.
• Conduct in-depth market research and analysis to identify regional trends and consumer preferences.

Qualifications

• 4-7years of experience in marketing, preferably within the QSR, Retail or FMCG industry.
• Proven track record of developing and executing successful marketing campaigns, with a focus on driving measurable results.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable marketing strategies.
• Excellent communication, collaboration, and interpersonal skills.
• Proficient in Microsoft Office Suite.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for the QSR industry and a strong understanding of regional consumer behavior