Marketing Manager

Velox Solutions is an innovative cybersecurity software company dedicated to providing cutting-edge solutions that protect businesses from ever-evolving cyber threats. We specialize in delivering enterprise-grade cybersecurity products designed to safeguard Devices, networks, and digital assets. Join us in driving the future of cybersecurity and positioning our brand as a trusted leader in this critical space.

Job Summary:

We are looking for an experienced, creative, and results-oriented Marketing and Brand Executive to join our team. The role will focus on managing and executing marketing strategies to build our cybersecurity brand, raise awareness of our software products, and engage customers. You will work closely with cross-functional teams to deliver impactful campaigns and enhance our position in the competitive cybersecurity market.

Key Responsibilities:

• Brand Development & Management:
  
• Assist in the development and execution of the cybersecurity product brand strategy, ensuring that it reflects our market leadership and core values.
• Ensure consistent application of brand messaging across all marketing materials, digital platforms, and customer communications.
• Monitor and uphold the integrity of the brand across internal and external communications.
• Campaign Strategy & Execution:
  
• Collaborate with the product and strategy team to design and execute multi-channel marketing campaigns targeting key decision-makers in industries that rely on cybersecurity (e.g., finance, healthcare, government).
• Develop campaigns that focus on lead generation, product awareness, and customer retention, while positioning the company as a thought leader in the cybersecurity space.
• Plan and execute marketing programs around product launches, industry events, and new feature releases.
• Content Creation & Distribution:
  
• Create high-quality, engaging content such as blog posts, whitepapers, case studies, customer testimonials, and social media posts that resonate with target audiences.
• Craft messaging that simplifies complex cybersecurity topics, making them accessible to both technical and non-technical audiences.
• Contribute to the creation of video content, infographics, and educational materials to drive engagement.
• Social Media & Digital Marketing:
  
• Oversee the management of the companys social media presence across platforms (LinkedIn, Twitter, etc.) to build a robust online community.
• Design and implement digital marketing strategies such as paid search (PPC), email marketing, and SEO to increase traffic, brand visibility, and conversions.
• Analyze performance metrics to measure success and optimize digital campaigns based on data insights.
• Market Research & Competitor Analysis:
  
• Conduct market research to identify key industry trends, customer pain points, and competitor strategies in the cybersecurity sector.
• Regularly analyze competitor marketing efforts and product positioning, providing insights and recommendations to stay ahead in the market.
• Stay up-to-date with the latest cybersecurity trends and regulatory changes to ensure marketing strategies reflect current market conditions.
• Event Coordination & Thought Leadership:
  
• Support the organization of and participation in industry conferences, webinars, and trade shows, positioning the company as an authority in cybersecurity.
• Help with the planning and execution of virtual and in-person events designed to showcase the companys expertise and connect with potential clients.
• Assist in creating thought leadership articles, blog posts, and speaking engagements for senior executives at industry events.
• Cross-functional Collaboration:
  
• Work closely with the sales, product, and customer success teams to align marketing initiatives with product offerings and customer feedback.
• Ensure alignment between marketing campaigns and sales targets, delivering content and collateral that supports sales efforts and customer acquisition.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in marketing, brand management, or a related role, preferably in the cybersecurity, technology, or SaaS industries.
• Strong understanding of digital marketing strategies, social media platforms, content management, and analytics tools.
• Excellent written and verbal communication skills, with an ability to convey complex cybersecurity topics in a simplified and engaging manner.
• Hands-on experience with digital marketing tools (e.g., Google Analytics) and social media management platforms.
• Experience in developing and executing marketing strategies for B2B or enterprise products.
• Knowledge of the cybersecurity industry, security threats, and regulations is highly desirable.

Desired Skills:

• Proficiency in graphic design tools (Adobe Creative Suite, Canva) or video editing software is a plus.
• Experience in public relations or working with influencers to boost brand awareness.
• Ability to work independently and as part of a cross-functional team, managing multiple projects simultaneously.
• Knowledge of account-based marketing (ABM) strategies and tactics.