Marketing Lead - Automotive Care Industry (6-9 yrs)

Marketing Team Lead

Responsibilites:

Brand Management:

- Champion brand consistency across all channels, maintaining our brand identity, tone, and values.

- Conduct market research to fine-tune brand positioning in line with target audience perceptions and needs.

- Oversee potential risks to the brand's reputation, coordinating with PR and communications teams when needed.

Online Marketing:

- Drive online campaigns including SEO, SEM, email marketing, and social media advertising.

- Design and execute digital marketing campaigns across various platforms, including search engines, social media, and email marketing.

- Manage the content team to produce relevant, engaging content that resonates with our online audience.

- Utilize analytics tools to measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Online Business Growth:

- Oversee performance marketing efforts such as PPC, affiliate marketing, and retargeting to ensure consistent online revenue streams.

- Enhance our online presence from website functionality to landing pages, ensuring seamless customer experiences.

- Continuously monitor and interpret online metrics, driving sales growth and engagement.

Offline Brand Strategy:

- Lead offline initiatives.

- Engage with external partners and stakeholders to bolster consistent brand representation in physical arenas.

- Oversee offline advertising campaigns.

- Plan and manage events and influencers, participation in exhibitions.

Marketing Strategy Formulation:

- Innovate, develop, and roll out marketing strategies that amplify brand prominence and spur sales.

- Partner with cross-functional teams for integrated campaigns and alignment with overarching business aims.

Team Management & Collaboration:

- Direct, mentor, and elevate a team of marketing aficionados, instilling a culture of collaboration, innovation, and accountability.

- Collaborate extensively with sales, product development, operations and other key departments to realize comprehensive marketing success.

- Develop Manpower competency and complete all the HR activates on time.

- Abide by HR policies and development of professional attributes.

Experience : 6- 9 years