CarWale - Manager - Marketing (7-10 yrs)

Experience Level: 7 -10 years.

Job Summary:.

- We are looking for a proactive and creative Marketing Manager to support our marketing efforts, with a focus on social media, vendor management, and dealer marketing.

- The role involves executing impactful campaigns, managing relationships with vendors, collaborating across departments, and supporting our dealer network to enhance brand visibility and engagement.

Key Responsibilities:.

Social Media Management:.

- Plan, schedule, and execute engaging content across all social media platforms to build brand awareness and drive audience engagement.

- Monitor social media trends, analytics, and competitor activity, providing insights to improve performance.

- Respond to audience interactions and manage community engagement effectively.

Vendor Management:.

- Coordinate with external vendors, agencies, and freelancers to ensure timely delivery of quality - marketing materials and services.

- Evaluate and onboard vendors as per project requirements, maintaining strong working relationships.

- Negotiate contracts and monitor vendor performance to ensure alignment with company standards.

Cross-Functional Collaboration:.

- Work closely with internal teams, including sales, product development, and design, to ensure alignment of marketing strategies with business goals.

- Support the execution of cross-departmental initiatives and campaigns.

- Act as a liaison to ensure smooth communication and project management.

Dealer Marketing:.

- Develop and implement targeted marketing initiatives to support the dealer network and enhance sales performance.

- Customize promotional materials and campaigns for dealer-specific needs and opportunities.

- Maintain consistent brand messaging and standards across all dealer marketing efforts.

- Collect dealer feedback and provide actionable insights to refine marketing strategies.

- Track and analyze the success of dealer marketing initiatives, recommending improvements where needed.

- Education: MBA in Marketing, Business Administration, or a related field.

- Experience: 7 to 10 years in social media management, vendor coordination, and dealer/channel marketing preferred.