Viralmint - Manager - Digital Marketing (5-7 yrs)

- Understand and analyse PPC/SEM accounts of clients and identify opportunities to scale spends and improve performance.

- Set the right expectations of optimising ad accounts with the clients and set Quarterly/Monthly goals.

- Oversee the ad account handover and prepare a checklist of the tasks that need done in order to start working on the ad accounts.

- Coordinate with the appropriate stakeholders to come up with a plan of execution based on the goals set.

- Prepare a campaign launch checklist and oversee the execution.

- Establish and manage the strategy, tone, content, and audience understanding across all PPC campaigns.

- Establish analytics processes for data collection and testing to identify trends and insights to provide recommendations for optimizing spend + performance.

- Optimize digital audience targeting and segmentation by channel outlet, identifying key customer segments + prospective modeling.

- Partner with design teams to develop and optimize campaign specific creative and level up key creative rules by platform.

- Conduct weekly calls to discuss campaign performance and brainstorm on strategies to help scale ad accounts.

- Communicate campaign performance, insights, and opportunities with a focus on analysis and KPI metrics. Handling a team Jr.