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8 ENTRI SOFTWARE Jobs

Digital Marketing Manager - Campaign Management (5-7 yrs)

5-7 years

Digital Marketing Manager - Campaign Management (5-7 yrs)

ENTRI SOFTWARE

posted 15d ago

Job Description

- We are seeking a results-driven Associate Performance Marketing Manager to oversee and optimize the Pay-Per-Click (PPC) team for specific categories.

- The ideal candidate will be responsible for driving user acquisition, optimizing campaign performance, and ensuring efficient budget allocation across digital platforms.

Key Responsibilities:.

- Manage and lead the PPC team to execute and optimize campaigns across platforms such as Google Ads, Meta Ads, and other digital advertising channels.

- Develop, implement, and oversee performance marketing strategies to achieve lead generation, brand awareness, and revenue goals.

- Analyze and optimize campaign performance based on data-driven insights and key performance indicators (KPIs).

- Collaborate with cross-functional teams, including Product, content, design, and category managers, to align marketing strategies with business objectives.

- Monitor market trends, competitor strategies, and industry best practices to stay ahead of the curve.

- Plan and allocate budgets effectively to maximize return on investment (ROI) while minimizing cost-per-acquisition (CPA).

- Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.

- Prepare and present reports on campaign performance, insights, and actionable recommendations to stakeholders.

- Stay updated with the latest trends and changes in digital advertising platforms.

Requirements:.

- 5+ years of experience in performance marketing, preferably in a fast-paced environment.

- Proven track record of managing PPC campaigns with a strong focus on ROI and KPI achievement.

- Proficiency in digital advertising platforms, including Google Ads, Meta Ads, and other relevant tools.

- Strong analytical skills with the ability to interpret data and make informed decisions.


Functional Areas: Other

Read full job description

Prepare for Digital Marketing Manager roles with real interview advice

Top ENTRI SOFTWARE Digital Marketing Manager Interview Questions

Q1. What is your preferred method for selling a product?
Q2. Do a sales pitch call selling the product forex trading.
Q3. What are the basic activities to perform for a app optimization
View all 6 questions

What people at ENTRI SOFTWARE are saying

What ENTRI SOFTWARE employees are saying about work life

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58%
44%
92%
88%
Flexible timing
Monday to Friday
No travel
Day Shift
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ENTRI SOFTWARE Benefits

Work From Home
Job Training
Team Outings
Education Assistance
Soft Skill Training
Health Insurance +6 more
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ENTRI SOFTWARE Kochi Office Location

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Kochi, Kerala Office
Headquarter
Kakkanadu, Kochi, Kerala 682030 Kochi, Kerala

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