NRM Manager

Purpose of the role-

To provide support in driving revenue growth and profitability through strategic management of pricing, trade spend, and distributor relationships. By overseeing pricing on selected SKUs, optimizing trade spend to ensure profitability, facilitating the onboarding of new distributors, and managing distributor ROI, the incumbent contributes significantly to the company's bottom line while fostering sustainable business growth in the competitive beverage industry.

Key Deliverables

Pricing Management on SKUs:

• Develop and implement pricing strategies for selected SKUs to optimize revenue and profitability.
• Monitor pricing performance and adjust strategies as needed to remain competitive in the market.
• Analyze pricing data and market trends to identify opportunities for pricing optimization.
• Trade Spend Management:
• Manage trade spend allocation to maximize profitability while achieving sales targets.
• Monitor trade spend effectiveness and ROI, adjusting allocation as necessary to optimize results.
• Collaborate with Sales and Marketing teams to develop trade spend strategies aligned with business objectives.

New Distributor Onboarding:

• Lead the onboarding process for new distributors, ensuring smooth integration into existing operations and set performance expectations.
• Develop and implement training programs to educate new distributors on company policies, procedures, and product offerings.
• Distributor ROI Management:
• Analyze distributor performance and ROI to evaluate effectiveness and identify areas for improvement.
• Develop and implement strategies to enhance distributor ROI, such as optimizing distribution networks and improving operational efficiency.
• Collaborate with Sales and Operations teams to address performance issues and drive continuous improvement.

Revenue Optimization:

• Develop and implement strategies to optimize net revenue generation, taking into account pricing, trade spend, and distributor management.
• Analyze revenue trends and variances to identify opportunities for growth and improvement.

Forecasting and Reporting:

• Collaborate with cross-functional teams to develop revenue forecasts and projections for selected SKUs and distributors.
• Prepare and present reports and analysis on pricing, trade spend, distributor performance, and revenue trends.
• Provide insights and recommendations based on analysis to support strategic decision-making.

Compliance and Process Improvement:

• Ensure compliance with company policies related to pricing, trade spend, and distributor management.
• Identify opportunities for process improvement and efficiency gains in pricing management, trade spend allocation, and distributor onboarding.
• Drive initiatives to streamline processes and enhance overall effectiveness in revenue management.

Stakeholder Engagement:

• Build and maintain strong relationships with internal stakeholders, including Sales, Marketing, and Operations teams.
• Collaborate cross-functionally to align pricing, trade spend, and distributor management strategies with broader business objectives.