V Group - Manager - Product Marketing (4-7 yrs)

ABOUT V GROUP:

- V Group is an IT-based solution entity based out of New Jersey with global operations & ODCs With offerings ranging from IT infrastructure to Product development.

- V Group provides a compliant service in numerous industry sectors while maintaining structure, stability, and core values.

- Current business groups include Ecommerce, Digital, Professional services, IT projects, and Products.

- Join our team of innovative technical and business-savvy people; with a passion for creating solutions!.

- Ranked by INC5000 in 2020 Fastest Growing IT Co. in the USA.

- Why To Join us: We're a truly global, collaborative and friendly group of people. Having a diverse, inclusive and respectful workplace is important to us. And we support your career development, internal mobility and work-life balance.

Job Summary:

Job Title : Product/ Digital Marketing Manager.

Location : Onsite (Bhopal)/ Hybrid/ Remote.

Work Hours : 6:30 PM IST 3:30 AM IST.

Experience : 4+ years in relevant field.

Job Description :

- As a Product Marketing Manager, you will play a key role in shaping the perception of our products and company brand in the market.

- You will work closely with cross-functional teams to develop and execute marketing strategies that drive product awareness, engagement, and sales while strengthening our brand presence and identity.

Key Responsibilities:.

- Market Research and Analysis: Conduct comprehensive market research and competitive analysis to understand industry trends, customer needs, and market opportunities.

- Use insights to inform product positioning, messaging, and branding strategies.

- Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates our products in the market and resonates with target audiences.

- Collaborate with product management and sales teams to ensure alignment and consistency across all marketing channels.

- Brand Strategy and Identity: Define and execute brand strategies to strengthen our brand identity and equity.

- Develop brand guidelines, visual assets, and messaging frameworks that reflect our company values and resonate with our target market.

- Marketing Collateral and Content Creation: Create high-quality marketing collateral and content, including product brochures, presentations, case studies, and website content.

- Ensure that all marketing materials align with brand guidelines and effectively communicate key messages and value propositions.

- Digital Marketing and Social Media: Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising.

- Monitor and analyze campaign performance metrics to optimize results and drive engagement.

- Event Planning and Promotion: Plan and execute promotional events, trade shows, and conferences to showcase our products and enhance brand visibility.

- Coordinate logistics, manage vendor relationships, and ensure a seamless event experience for attendees.

- Customer Engagement and Advocacy: Build and nurture relationships with customers, industry influencers, and brand advocates to drive loyalty and advocacy.

- Develop customer engagement programs and initiatives to gather feedback, foster community, and enhance customer satisfaction.

- Performance Tracking and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing and branding initiatives.

- Monitor and analyze metrics, generate reports, and provide insights and recommendations for continuous improvement.

Qualifications:.

- Degree in Marketing, Business, or a related field; Master's degree is a plus.

- Proven experience in product marketing, branding, or related roles, preferably within the IT industry.

- Strong understanding of marketing principles, branding strategies, and product lifecycle management.

- Excellent written and verbal communication skills, with the ability to create compelling content and articulate complex ideas effectively.

- Creative thinker with a passion for developing innovative marketing campaigns and brand experiences.

- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.

- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.

- Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.