Manager - Marketing - FMCG/Consumer Durables (12-14 yrs)

- Advertising agency experience a must

- Digital marketing experience 3-4 years

- B2B Marketing experience

effective execution of regional PR campaigns in India, aligned with the international PR calendar, to maintain brand visibility and positive media coverage.

- Lead and coordinate regional PR initiatives, such as media outreach, events, and influencer collaborations.

- Collaborate with the marketing leadership team to plan and develop quarterly PR strategies that align with business objectives.

- Localize global/regional PR programs for local campaigns, ensuring cultural relevance, maximizing media impact, and training local sales teams on PR messaging and media engagement strategies.

- Work closely with cross-functional teams (Bid & Design, Workplace Strategists, A&D) to ensure cohesive execution of PR strategies for showroom launches, product presentations, and thought leadership events.

- Attend and support networking, training, and industry events, ensuring brand presence and media opportunities outside normal business hours.

- Ensure all digital marketing collaterals in India are on-brand and up-to-date, maintaining consistency across all digital platforms.

- Serve as the main point of contact for all digital marketing-related matters in India, managing inquiries, campaigns, and digital partnerships.

- Provide local market insights to the international/regional digital marketing teams, optimizing strategies for the Indian audience.