Manager - Marketing & Consumer Insights - FMCG Shared Services (5-13 yrs)

Marketing Insights:

- Own a complex workstream with support from supervisors (project leader/managers/senior manager)

- Support the broader insight/ marketing analytics/ brand teams in problem solving, hypothesis generation, research and insight generation and quality control

- Interpret, understand and break down brand acceleration plan requirements into actionable task items for the team.

- Lead meaningful and focused meetings, deliver business insights effectively to the project leadership

- Execute and deliver high quality outputs timely to internal and external stakeholders

- Ability to derive actionable insights from voluminous quantitative and qualitative data/research

- Provide day-to-day coaching to analysts on various aspects of projects, while also overseeing a workstream for 1-2 analysts

- Gain proficiency in the key industry data sources KPIs along with developing expertise in analytical tools such as MS office/alteryx/tableau/power BI/etc

- Gain proficiency in select functional areas (go-to-market strategy, brand strategy, revenue management, key account management and JVPs, brand etc.) delivered to brand teams across KHC's global footprint

- Cross-Functional Collaboration: Work closely with product development, sales, and other cross- functional teams to ensure consumer insights are integrated into all aspects of the business.

- Data Management: Ensure robust data collection, management, and analysis processes. Implement tools and systems to enhance data accuracy and accessibility.

- Reporting and Presentation: Present research findings and strategic recommendations to senior leadership and stakeholders. Create compelling reports and presentations that effectively communicate insights.

- Team Leadership: Manage and mentor a team of marketing and consumer insights professionals. Foster a culture of continuous learning and professional development within the team.